Hyundai Sonata forge alliance with India Polo Association

Hyundai India's association with Polo is yet another expression of its commitment to promoting sports in India.
By: Jayashankar Menon, Editor, Automotive Horizon
 
March 11, 2012 - PRLog -- The Hyundai Sonata Ambassadors Cup concluded at the Jaipur Polo Ground in New Delhi yesterday. Chief of Army Staff General VK Singh was the chief guest on the occasion of the final match.

Hyundai India's association with Polo is yet another expression of its commitment to promoting sports in India. Globally, Hyundai is associated with many sports. The Korean car maker has forged alliances with top tournaments in football and cricket. The keenly contested tournament spread over four days had six teams vying for the top honours.

Expressing his views on the Polo Tournament, Arvind Saxena, Director, Marketing and Sales, HMIL said: “We are delighted to associate with the Indian Polo Association for the Hyundai Sonata Ambassadors Cup 2012. The Hyundai Sonata is a premium offering from our stable, tie-up with the Indian Polo Association that promotes a fine sport like polo provides a great match for both the Sonata and Polo".

Giving company to the impressive Sonata at the venue was the luxury SUV, Hyundai Santa Fe and segment leader Hyundai Verna. Also present were the international three-door Veloster and the yet-to-be-launched Hyundai Elantra in the executive segment.

Besides the Hyundai Sonata team the five other teams that competed in the tournament were Jindal Steel and Power, Vayamtech, Hyatt Regency, Black Dog and Sahgal Stud-APRC. The final match on a Sunday afternoon drew a large number of polo enthusiasts to the venue. The impressive tunes from the army band stationed at the grounds lent an air of grandeur to the event.

Like HMIL’s recent cars the Sonata too is crafted on the principles of ‘Fluidic Sculpture’, where contrasting surfaces create a sense of constant motion. This sixth generation Sonata has interesting features like front and rear seat ventilation, front seat warmers, high intensity Xenon head lamps, cruise control, paddle shift, ten-way adjustable power seat with lumbar support and a four-way power adjustable front co-driver seat.


Hyundai Sonata is equipped with six airbags, anti-lock braking system (ABS) with electronic brake force distribution (EBD), Electronic Stability Programme (ESP), rear view camera and smart key with push button start apart from a host of features that enhances the driving experience like the VFD (Vacuum Fluorescent Display) cluster and a X-shaped centre fascia.  For a full report, visit http://automotivehorizon.sulekha.com/hyundai-sonata-partn...
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Source:Jayashankar Menon, Editor, Automotive Horizon
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Tags:Hyundai Sonata, India Polo Association, Arvind Saxena, Jindal Steel and Power
Industry:Automotive
Location:India
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