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1-800LoanMart Announces New Sponsorship Deal with Front Row Motorsports
1-800LoanMart has announced a deal for a new sponsorship with Front Row Motorsports! 1-800LoanMart will sponsor 2 Front Row Motorsports cars in the NASCAR Sprint Cup Series for 5 races this year.
By: Jack Nolan
1-800LoanMart http://www.800loanmart.com has previously partnered with the Lucas Oil Modified Racing Series and the Orange Show Speedway and looks forward to pursuing this new racing relationship with Front Row Motorsports. Based in Encino, California, 1-800LoanMart is one of the country’s fastest growing title loan lenders. Starting small over ten years ago, the company has grown considerably despite emerging in a troubled economy and now offers financial assistance in six states. This puts 1-800LoanMart on equal footing with Front Row Motorsports, which began in 2005 as a part-time project of Bob Jenkins, the transportation and restaurant impresario. Front Row Motorsports has had a NASCAR team compete each year since its inception and grown to be a full-time project since 2009.
The sponsorship between 1-800LoanMart and Front Row Motorsports http://www.frontrowmotorsports.com/
As primary sponsor of the Number 26 car, 1-800LoanMart will be assisting driver Josh Wise who is currently a contender for Rookie of the Year. Wise began his racing career at the age of 8, driving in the United States Auto Club where he later became the youngest ever USAC champion when he was 16. Wise made his NASCAR debut in 2007. The Number 38 car is driven by David Gilliland who made his NASCAR debut in 2005.
Colby Estes, Chief Marketing Officer of 1-800LoanMart, said about the new partnership, “We see a lot of similarities between 1-800LoanMart and Front Row Motorsports, so this is a perfect partnership. We both started as a simple entrepreneurial idea and grew into successful businesses in an economic time when that’s not so easy. We now have more than 200 team members who help thousands of people a month get the financial help that might otherwise be available. In helping to support Josh and his rookie-season effort, we see a similar opportunity to help someone who’s deserving but otherwise might not have gotten a chance.”
Front Row Motorsports team owner Bob Jenkins expressed similar sentiments about 1-800LoanMart, “This is a great company to come on board with our race team. As a businessman and entrepreneur myself, I can appreciate how they’ve built their business and their commitment to great customer service. And I think they’re going to really hit on a great audience among NASCAR fans."
2012 has seen many new opportunities for 1-800LoanMart including their official partnership with the Los Angeles Clippers. With this new partnership with Front Row Motorsports, 1-800LoanMart has the chance to reach out to another audience who might not be aware of 1-800LoanMart’
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