Cleantech, Pharma Client Signings Mark Strong Start to 2012 for Global Media Strategies

March 9, 2012 - PRLog -- (Research Triangle Park, N.C.) Innovative PR and media relations firm Global Media Strategies (http://gmsinnovate.com) is starting 2012 strong, adding clients in the cleantech and pharmaceutical market sectors to its growing portfolio of new and established companies looking to strengthen their brands and reach consumers.

The technology-oriented client signings come as the firm continues to attract small businesses in retail and professional services needing help to get the word out about their products and services.

“Anyone can write a press release, but true public relations is about successfully delivering strategic messaging to target audiences and soliciting a response,” David Menzies, company president, said.

According to Menzies, he has seen an uptick in recent years of businesses who can’t afford to hire a full-time marketing and PR staff looking to outsource those communication functions. His consultancy’s collaborative approach to coordinating outreach with ongoing events and business development initiatives helps maximize the return on investment for his clients’ marketing budgets.

Global Media Strategies specializes in connecting regional, national, and international editors and reporters with meaningful informational resources they can use to craft insightful stories for their readers, who are prospective customers of GMS client companies. A former print newspaper editor and current online publisher, Menzies brings a unique news-centric perspective to crafting and delivering client messaging.

“We excel at showcasing the value proposition of our clients to their customers via coverage in trusted media outlets,” Menzies explained, adding, “If a prospect is trying to decide between three equally matched service providers, and reads about one of them in an influential publication, that third-party validation of their products and services is what differentiates them from their competitors.”

Global Media Strategies takes a unique, creative approach focusing on public relations, media relations, and online publishing, while incorporating elements of marketing, website development, social media and advertising. Using its signature Proposal => Engagement => Success model, GMS can begin disseminating client information to prospects and media within 2-3 weeks of engagement. The consultancy offers standard hourly and project-based billing options, as well as long-term monthly retainer contracts.

For more information on GMS services email david@gmsinnovate.com or visit www.gmsinnovate.com.

About Global Media Strategies
Global Media Strategies is an innovative PR and media relations firm specializing in getting businesses and organizations in front of target audiences via proven effective communication tools and methodologies. The strategic communication plans Global Media Strategies builds for clients helps support positioning in new and emerging markets, maximizing publicity to increase brand awareness and drive sales. Global Media Strategies operates out of the technology-rich Research Triangle Park region of North Carolina, a hotbed of innovation and economic growth, and home to some of the leading life sciences and technology firms in the world. For more information, visit www.gmsinnovate.com.

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PR and marketing to guide your message home. Publisher of ApexBusinessNews.com, TriangleTechNews.com, and PRPowerhouse.com.