Can You Turn Social Knowledge Into Organisational Power To Capture Capricious Customers?

Companies must tear down the corporate walls and embrace the shift to customer centricity
March 9, 2012 - PRLog -- Social media is dramatically altering the customer service landscape. With easy access to real-time information, a new generation of “always-on” customers is more empowered and demanding than ever before. With the proliferation of new social channels, it is now not just about driving results and ROIs, but the understanding and steering of cusomer experience is equally crucial to businesses.

As Michael Brito, Senior Vice President of Edelman, San Francisco says, “Social CRM is important for business leaders to understand because it allows organisations to listen to their customer, solve their problems, and create advocacy for the brand.”

Companies now need to embrace the shift to customer centricity and focus on collaborative and personal experiences which customers today place great value on. With the growing influence of social customers globally, creating online content and building loyalty through customer intelligence has become an integral part as businesses set on perfecting customer experiences.

Social CRM empowers companies with the ability to monitor, engage in conversations, and manage relations with existing and prospective customers across a plethora of social networking sites. No doubt, professionals today need to simultaneously align PR and Social Media teams to achieve customer management excellence and acquire effective sales leads through streamlined processes.

To address these emerging issues, a 2-day workshop on “Social CRM” will be held on 9 – 10 April in Singapore and 12 – 13 April in Hong Kong, during which attendees can learn how to implement new social CRM models into the organisation. Attendees can look forward to interactive and engaging sessions with hands-on exercises as well as an opportunity to learn from real life B2B and B2C case studies. Capitalise on Social CRM now to generate revenue and transform your customer’s experience!
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