Rook Coffee Roasters Set to Open Third Retail Location

March 9, 2012 - PRLog -- (Ocean, NJ) - The 1,600 square foot location, already being leased by Rook to house its two roasters, will give up a 25% portion to allow for retail.  The space is located at 1701 Valley Road in Ocean Township, conveniently tucked right next to Wegman's.

Opening up their roastery as an outlet for retail is not just about serving coffee by the cup.  Rook intends to have customers experience the roasting process and participate in weekly coffee tasting events as well. "Coffee cuppings", as they're known in the industry, are currently offered in their other locations, but will now be consolidated into a more comprehensive experience at their roasting facility.

In addition to housing two state-of-art US Roasters Corp roasters, the Valley Road location is home to Rook's corporate office, as well as a ping pong table and a dart board for employees to enjoy.  "We're very much about a work life balance, not only for us, but for our employees.  We all work hard, but we play hard too," says co-owner Holly Migliaccio. "We are excited to share this space with our customers and allow for people to see, smell, taste and learn about our meticulous roasting process."

This new retail location will have a 16-foot walk up brew bar, an open garage door in the summer months and offer customers the ability to purchase fresh roasted coffee by the cup or by the pound.

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Established in January 2010, Rook Coffee Roasters (www.rookcoffeeroasters.com) is a visionary specialty coffee business complete with two current retail stores in Oakhurst and Long Branch, a roastery in Ocean Township and an online shipping service.