Mobilozophy Enters Into Patent Licensing Agreement With Helferich Patent Licensing, LLC

March 8, 2012 - PRLog -- Mobilozophy, LLC., a mobile marketing technology and services provider, announced today it has entered into a patent licensing agreement with Helferich Patent Licensing, LLC (Helferich), a company with a portfolio of 55 patents and applications around the world relating to the distribution of content via mobile messaging (such as SMS and MMS messaging).  Companies using Mobilozophy’s mzConnect mobile marketing platform for “text to shortcode” programs can now include URLs, World Wide Web addresses, and links in their text marketing messages.

Under the agreement terms, Mobilozophy’s mzConnect is approved to use Helferich’s licensed-technology, enabling our clients the option to incorporate URLs within their text messages for driving consumer engagement to the client’s web accessible content without risk of patent infringement liability to Helferich.    

“We are pleased to have entered into this patent licensing agreement with Helferich and hope that this demonstrates Mobilozophy’s continued commitment to provide high quality mobile marketing technology and services to our clients,” said Paul Wray, Mobilozophy managing member. “ Under this agreement, our clients can execute their text to short code campaigns that include URLs with peace of mind that they aren't infringing on patents owned by Helferich.”

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Mobilozophy, LLC is a privately owned mobile marketing intelligence company that provides enterprises the technology and services to push advertising, marketing, promotions and loyalty programs directly to targeted audiences via mobile/ smart/phones and other wireless devices to increase sales, promote new products or services, encourage repeat business and generate revenue.