“The Balancing Act” on Lifetime Features MODA By Sofia

March 8, 2012 - PRLog -- Media Contact:        
Pamela Steele-Unger
O2 Media, Inc.
pamela@o2mediainc.com
(954) 691-1102


“The Balancing Act” on Lifetime to Feature MODA By Sofia on the
“A Life of Health and Wellness Makeover”™ Series

(Pompano Beach, FL – March 8, 2012) MODA by Sofia, LLC, creators of stylish active wear for women, PLUSCIOUS and SKINNY GIRL, will be featured on the popular morning show “The Balancing Act” on Lifetime television. Make sure to tune in on March 12th where you can watch the MODA by Sofia segment which will air as a part of the “A Lifetime of Health and Wellness Makeover™” series on Lifetime television.

It can be difficult for women to feel the motivation to exercise when they are unable to find the right clothing options.  MODA by Sofia specializes in two distinctive lines of active wear: PLUSCIOUS for curvy women and SKINNY GIRL for showing off a slimmer physique.
When making larger sizes of clothing, many manufacturers simply go wider instead of altering the cut to fit a more curvaceous body type.  Jentzsch, MODA by Sofia’s head fashionista, found herself struggling with finding the right fitness apparel for her size, and decided to create the new line.

Doug Campbell, Founder and Executive VP of Programming for The Balancing Act, says, “It’s a pleasure to have MODA by Sofia, creators active wear for women on ‘The Balancing Act’ to introduce their wonderful line of fitness apparel to our community and our viewers.”

Many women struggle with diet and exercise and find it even more difficult to stay motivated when the majority of fitness apparel is catered to those who are already very slim.  MODA by Sofia caters to women of various sizes so that everyone can find the product they need.

To learn more, please visit http://www.modabysofia.com.

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  You can also follow The Balancing Act on Lifetime Television at; http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.

About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.  For more details about BrandStar Entertainment please visit http://www.brandstartv.com.

For information on becoming a content partner for “The Balancing Act” on Lifetime Television, contact BrandStar Entertainment at Brandutainment@o2mediainc.com.

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O2 Media's parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.