Coldwell Banker Select Professionals Launches New Website Family for Central Pennsylvania

March 8, 2012 - PRLog -- Central PA (March 7th, 2012) – Coldwell Banker Select Professionals today announced the launch of their new family of websites - http://www.cbsp.com, http://www.centralpahomes.tv, http://www.guardianclosings.com and new social media portals including Facebook, Twitter, Google + and LinkedIn company pages.

We're very proud of our "new look and feel" as well as our new tag line "Helping you write your story" commented Jeff Geoghan, Vice President of Marketing and Consumer Engagement.  "We feel it reflects our company commitment to excellence on behalf of our clients and customers.  The tools we’ve built in such as agent reviews, questions & answers, a robust mobile application and more make www.cbsp.com a representative of the next generation of real estate websites.  Frankly, it’s a lot of fun to play on and explore.”

The new flagship website, http://www.cbsp.com, incorporates a mapping-based ‘Search Desktop’ developed by Minnesota-based WhereToLive.com.  "The new website is an innovative approach to the home search process for real estate consumers.  I'd even say it is revolutionary, what WhereToLive has helped us do with moving the ball forward in map-based web design" commented Ryan Hess, Partner of Coldwell Banker Select Professionals.

"We were looking to transform the online home shopping experience" added Geoghan.  "Rather than the clunky "criteria-based" and list-based searches of the last generation of real estate websites, we wanted to achieve an 'intuitive' desktop that centered on the mapping and keywords.  It's what today’s shoppers want; visualization and one click to the details".  Coldwell Banker’s dozens of new home communities are also presented on one webpage for easy comparison and shopping for new construction in Central Pennsylvania.  

The new http://www.cbsp.com features listings displayed on a large map that extends from the New Jersey state line, Philadelphia metro area out to Mechanicsburg, PA and north into the Pocono resort area.  Searchers can zoom into any street within that large area and see listings of all residential, commercial, land and multi-family properties with large color photos, a “birds-eye” aerial view of the block and complete property details.

Another key addition to the website family is an all-new “Central PA Homes TV” video show, featuring stories of customer experiences, associate interviews, commentary and tours of Coldwell Banker’s new home communities around Central Pennsylvania.  That can be found at http://www.centralpahomes.tv.

Guardian Transfer, a Coldwell Banker Select Professionals partner company, also received a new website located at http://www.guardianclosings.com incorporating a daily news stream and legal commentary blog by
Brian Zulli, Esq.

Coldwell Banker Select Professionals and Coldwell Banker Homestead Group serve all of Central Pennsylvania with over 250 real estate agents in offices in Lancaster, Ephrata, Wyomissing, Lebanon, Hershey, Harrisburg, Camp Hill, York, Hanover.   Coldwell Banker Select Professionals is a principal broker for Cartus and USAA relocation services in Central PA, and has been named in the top 50 franchises for Coldwell Banker nationwide.

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Coldwell Banker Select Professionals and Coldwell Banker Homestead Group serve all of Central Pennsylvania with over 250 real estate agents in offices in Lancaster, Ephrata, Wyomissing, Lebanon, Hershey, Harrisburg, Camp Hill, York, Hanover. Coldwell Banker Select Professionals is a principal broker for Cartus and USAA relocation services in Central PA, and has been named in the top 50 franchises for Coldwell Banker nationwide.