Can a 124 Year Old Win Wal-Mart “Idol”?

Adams® Extract & Spice has entered its product Culinary Tonight® in Wal-Mart’s new American Idol style contest, “Get on the Shelf”.
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March 7, 2012 - PRLog -- Adams® Extract & Spice has entered its product Culinary Tonight®  in Wal-Mart’s new American Idol style contest, “Get on the Shelf”.

It was just a matter of time before the cultural phenomenon of realty TV made its way to the business community. Wal-Mart, the nation’s largest retailer, recently announced a new contest dedicated to find new and innovative products to put on its shelves. "Get on the Shelf", an online product search, is the first major campaign developed by Wal-Mart’s new social media wing, @Wal-MartLabs.

“Since mega retailers like Wal-Mart source their products globally, it is difficult for them to see all the new and innovative products available,” says Sterling Crim Chief Marketing Officer and Managing Partner at Adams® Extract & Spice. “Even with successful distribution of our brands in the South, it is difficult to be recognized for national distribution for our new and innovative products. We are excited to see Wal-Mart level the playing field! If we can win, Culinary Tonight® will start showing up on the shelves of Wal-Mart in early 2013, just in time to celebrate our 125th Anniversary!”, says Crim.

This is exactly what Wal-Mart’s new program aims to do. “Wal-Mart has the best products at everyday low prices, but we know there are some great undiscovered products that have not yet reached our shelves,” Venky Harinarayan, senior vice president of Wal-Mart Global e-commerce, said in a press release. “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Wal-Mart and reach millions of shoppers nationwide.”

Adams® contest entry, Culinary Tonight®, is a line of pre-measured seasoning kits that are designed to make healthy restaurant classic meals. Each meal comes with the seasonings and finishing sauces for both an entree and a side dish.  Adams® has included simple and intuitive directions on the box, but just in case you need a little help, how-to videos featuring our Kitchen Coach's are available on The seasoning kits have a suggested retail of $1.69 and come in six meal combinations.

•   Grilled Steak with Mushrooms in a Red Port Wine Reduction
•   Sweet & Smoky Salmon with Truffled Asparagus
•   Tuscan Chicken with Mushroom Marsala
•   Balsamic Glazed Pork Chops with Herbes de Provence Roasted Potatoes
•   Kicked-Up Chicken with Sticky Corn
•   Southwest Tacos with Ahuaca-Mulli Guacamole

"We have made it so easy to enjoy a restaurant quality meal at home," says Clay Ruple, President and Managing Partner of Adams® Extract & Spice. “The average price for all the ingredients needed to make this culinary meal is less than $10 including the seasoning kit. Because it is prepared fresh at home, it’s very healthy,” says Ruple. “One entree and side dish serving has less sodium than a serving of macaroni and cheese."

Round one voting for the “Get on the Shelf” contest began March 7, 2012 and runs through April 3, 2012. If successful in this round, final voting will run from April 11, 2012 through April 24, 2012.

You can vote for Adams® Culinary Tonight® at

Source:Annie Ortega
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Tags:Wal-mart, Walmart, Get on the shelf, Online Contest, Adams Best Vanilla, Culinary Tonight, American Idol, Walmart idol
Industry:Retail, Multimedia, Consumer
Location:GONZALES - Texas - United States
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