Pay Per Click Campaigns Precisely Managed Deliver Improved Results

March 7, 2012 - PRLog -- Paul Smith thankfully possesses some of the most stellar informational pay per click strategies business owners and online contenders have discovered. Paul is practiced at helping business owners manage their own pay per click campaigns.  He comes to the table with the expertise needed and provides outsourcing that offers a personal service and improves independent companies ROI. The website at http://www.payperclickconsultant.co.uk is a helpful resource providing extensive content that defines the process of pay per click management.

Small to medium size businesses worldwide are utilizing the pay per click management and outsourcing pay per click campaign strategy Paul Smith and his company delivers, because business owners don’t have the time, knowledge or skill to manage the campaigns themselves.  Paul’s success is more than likely due to the method of implementation he utilizes with each independent client. He never uses any automated pay per click management programs, and always provides hands-on consulting and project management. There are no sub contractors. Every single aspect of the pay per click management campaign is handled by Paul Smith personally.

The successful pay per click ad campaigns start with a preliminary consultation where goals and advertising budget are reviewed.  Paul uses in-depth analysis of market sector including trends and drivers and takes a close look at direct competitors including an analysis of their pay per click advertising strategy and budget. He then defines ROI expectations including click-through and cost per click determining reporting requirements.  Helpfully, he explains the metrics used in reporting. Next, Paul creates a list of highly-targeted keywords that are specific to the product or service being supported and creates a secondary industry-specific keyword. Paul knowledgeably defines and creates ad groups, as required and crafts pay per click ad copy before he generates an appropriate pay per click landing page.

The exceptional service offered by Paul Smith simplifies revenue advertising streams for business owners as the campaign is launched. Paul creates and installs tracking codes for conversion and ROI tracking where the results are proven before he continues guidance using ongoing pay per click management analyses results to appropriately adjust campaigns and fine-tune keyword bids to adjust spending appropriately.

Paul Smith provides top notch service to all his clients and invites business owners to contact him for an informative, free and friendly chat. Business owners appreciate the extended reach provided.  Paul states, “There is no way to monitor and measure only one ad. Running two ads simultaneously allows business owners to monitor and measure the performance of both ads. This allows for tweaking and improving the ads 'on the fly', increasing the click through rate and reducing the price users have to bid on each keyword to achieve a good position.”  

Begin experiencing great results at http://www.payperclickconsultant.co.uk

# # #

NorCal Press is a top tier professional press release writing service and distribution company helping businesses around the world get the news out!