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Follow on Google News | i-Sight Webinar Teaches Employers How to Protect Their Brand with a Social Media PolicySharlyn Lauby, SPHR, CPLP, will share 10 practical tips for developing your social media policy in an upcoming webinar.
By: Joe Gerard, i-Sight “According to Social Media Today, almost 90 per cent of businesses will adopt social media as part of their marketing strategy,” says Lauby. “With this level of adoption, it’s naive to think your employees will not be exposed to social media interactions with past, current and future customers. That’s why it’s critical to develop and implement a social media policy to support and protect your organization.” “At a time when companies can’t afford any damage to their brands, a well-structured social media policy can offer guidance and protection,” The webinar will show participants how to structure a policy that will help you steer clear of the pitfalls and allow you to focus on what's really important: engaging your customers. In the webinar, Lauby will use real-life examples to help attendees: - Understand the growing trend of social media in the workplace - Learn the key elements to developing a social media policy - See how social media is used to drive business results To register for the webinar, visit http://i-sight.com/ About Sharlyn Lauby, SPHR, CPLP Sharlyn Lauby is president of ITM Group, a training and human resources consulting firm in Fort Lauderdale, Florida. During her 18 years in the profession, she has always seen human resources as the marketing department for a company’s internal clients. Prior to starting ITM Group, Sharlyn was vice president of human resources for one of the world’s largest organizational consulting firms. She has designed and implemented highly successful programs for employee retention, internal and external customer satisfaction, and leadership development. Sharlyn is also the author of HR Bartender. Her blog, a friendly place to discuss workplace issues, tackles everyday business topics in a casual, conversational manner. She has been quoted by ABC News, AOL Finance, The Chicago Tribune and The Miami Herald. She’s a regular contributor on Mashable, the top source for news in the social and digital media with more than 40 million monthly pageviews. About i-Sight Based in Ottawa, Canada, i-Sight (www.i-sight.com) For further information, please contact: Joe Gerard, Vice-President, Sales & Marketing 800-465-6089 or media@customerexpressions.com # # # i-Sight solutions include: -- i-Sight Service and Complaints Software -- i-Sight Case Management Software -- i-Sight Investigation Software -- i-Sight Quality and Corrective Actions (CAPA) Software -- i-Sight Call Tracking & Help Desk Software End
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