NBA Star Dwight Howard Has a New MISSION

March 7, 2012 - PRLog -- Today, MISSION Athletecare™ announced that Seven-Time NBA All Star, Dwight Howard, has joined the company as its newest elite athlete partner.

"Everyone knows I'm all performance, all the time," said Dwight Howard. "When I learned about MISSION, their specific focus on solving problems unique to athletes, and the opportunity to be part of that process, I knew it was a perfect fit."

Howard, often referred to as "Superman,” has been a dominant force in the NBA for nearly a decade, and today joins fellow NBA stars, Dwyane Wade, Steve Nash and Brandon Jennings, headlining MISSION’s grip enhancing products.

Recently named the "Official Athletecare Partner" of the NBA and the "Official Traction Partner" of the NBATA, in September, MISSION unveiled two ground breaking basketball innovations, Court Grip™ and Power Grip™, which quickly garnered a cult-like following with more than 100,000 players using the products. Initially launched exclusively at Foot Locker, Court Grip and Power Grip will soon be available at sporting goods retailers throughout the country.

"We're very excited to have Dwight on our team,” said Josh Shaw, Founder and President of MISSION. “We've already been working together on a revolutionary innovation in the cooling category which we expect to launch this summer. Stay tuned!”

MISSION's innovative athletecare™ products include muscle care, foot care, grip enhancements, anti-chafe, sun care and more, and are sold at leading sporting goods and athletic footwear retailers across the country, including Dick's Sporting Goods, The Sports Authority, Foot Locker, Hibbett Sports and Sport Chalet. True to its mission, the company’s athletecare™ innovations are professionally field-tested and used by the world’s greatest athletes, including Serena Williams, Mia Hamm, Georges St-Pierre and Sergio Garcia.

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MISSION is the first and only line of Athlete-Engineered™ products designed to improve performance and safety in competition. The company is pioneering an entirely new category in the sports industry called Athletecare™.