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Wowio Announces Corporate Rebranding To “Studio W” At 2012 SXSW Interactive Festival
Studio W focuses on the monetization of content through the creation of custom brand strategies with distribution across multiple channels. Studio W creates diverse product lines and utilizes both traditional and digital distribution outlets.
A speaker on the panel “Publishing Models Transforming the Book,” at this year’s SXSW Interactive Festival, Studio W’s Chairman and CEO Brian Altounian will explain how Studio W’s “brand strategy” approach is helping to transform the way books are consumed. “As we have seen in recent years, the publishing industry is evolving dramatically, and this change gives birth to the opportunity to create new business models that locate talent and package content in new ways,” Altounian states. “The Book isn’t dead...it’s just being redefined.”
“Digital platforms have expanded the global reach for content creators and providers who can, in turn, now reach their targeted consumers directly and immediately,”
About Studio W
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Studio W is a digital entertainment company specializing in the creation and monetization of rich media content developed from books, comics and original published material. Studio W (http://www.studiowdigital.com) is an Alliance Acquisitions, Inc. portfolio company headquartered in Los Angeles, California.