Alesha Dixon Speaks Out Against Domestic Violence Launching the Avon Necklace

To celebrate International Women’s Day 2012 on Thursday 8 March, Avon’s Beauty and Empowerment Ambassador, Alesha Dixon, will launch the cosmetics company’s new Empowerment necklace and Pass It On campaign to help end violence against women.
Alesha Dixon Empowerment Ambassador3
Alesha Dixon Empowerment Ambassador3
March 5, 2012 - PRLog -- To celebrate International Women’s Day 2012 on Thursday 8 March, Avon’s Beauty and Empowerment Ambassador, Alesha Dixon, will launch the cosmetics company’s new Empowerment necklace and Pass It On campaign to help end violence against women.

A child survivor of domestic abuse, Alesha is passionate about playing her part to ensure a safer and brighter future for women and their families.  Supporting Avon’s Pass It On campaign, Alesha is joining the community of 6.5 million Avon Representatives worldwide to call on everyone to wear and share the Avon Empowerment necklace, passing on life-saving awareness about domestic abuse and the hope of a world without violence against women.

The necklace features a circular pendant, representing a future of endless possibility for women everywhere.  Costing just £3.50, all proceeds go directly to Avon’s charity partners Refuge and Women’s Aid to fund vital domestic violence support services for women and children.  Through sales of its Empowerment jewellery range, Avon has already donated over £1 million in the UK alone, and over $40 million globally to help end ensure a better tomorrow for women worldwide.

Alesha Dixon, Avon’s Beauty and Empowerment Ambassador says: “It’s an unacceptable reality that one in four women in the UK will experience violence in their lives - a reality we all must play our part to change. That’s why, as we celebrate International Women’s Day, I’m so proud to be speaking out against domestic violence and supporting Avon’s Pass It On campaign.”

Continues Alesha: “I’ll be wearing and sharing the new Avon Empowerment necklace to show my solidarity and support for women everywhere.  By passing it on you too can help raise life-saving awareness and vital money for domestic abuse support services.  Together we can create a safer future for women and their families.”

Comments Angela Tucker, sales director of Avon UK: “As the company for women, Avon’s committed to championing female empowerment and ending violence against women.  Avon has already awarded over £1million to fund vital domestic violence support services in the UK.  We’re mobilising our army of Independent Avon Representatives to pass on life-saving awareness in the hope that more women will live free from violence.”

-   ENDS –
For more information please call or email:

Alison Wood
Rain Communications    Carley Sparrow
Avon Cosmetics
Tel: 0207 828 0118   Tel: 01604 618 014
Email:   Email:

Notes to Editors:
Show support by wearing and passing on Avon’s Empowerment Necklace, available for £3.50 from 8 March 2012 through a local independent Representative or online at
For more information and advice about domestic violence, visit Avon and Refuge’s website

About Avon
As the world's leading direct seller of beauty and related products, Avon now operates in over 100 countries with over $10 billion in annual revenues. More than 6.5 million Independent sales Representatives take advantage of Avon’s earnings opportunity to gain financial empowerment.

Avon now reaches one in three women in the UK, with six million women seeing an Avon brochure every three weeks. In 2010, ‘Avon Connects’ launched in the UK, offering Independent Avon Representatives and customers the opportunity to connect through a unique, online, social media platform.

Avon Products
Avon provides innovative, quality products to customers at competitive prices.

Product lines include Avon make-up, Avon fragrance, ANEW skincare, Skin So Soft and Advance Techniques. Avon also sells an extensive range of wellbeing products, jewellery, lingerie, accessories and gifts.  

This year, Avon Products Inc. celebrates 20 years of its pioneering skincare brand ANEW.  

Avon products can be purchased online at or through an independent Avon Representative by calling 0333 2345678 or visiting  

Avon Philanthropy
As the company for women, Avon is committed to supporting the causes that matter most to women – breast cancer and domestic violence. Avon has raised over $800 million to date as the world’s largest supporter of women’s causes.

2012 marks the 20th anniversary of the Avon Breast Cancer Crusade.  Launched in the UK in 1992 to raise awareness of and funds for the cause, the campaign has awarded more than $740 million in over 58 countries, establishing Avon as the world’s largest corporate support of the breast cancer cause. In the UK, Avon has donated over £16 million to charities including Breakthrough Breast Cancer, Macmillan Cancer Support and Crazy Hats Breast Cancer Appeal.

Avon UK has also donated over £1 million to its domestic violence charity partners Refuge and Women’s Aid, to help end violence against women.

Contact us
More information about Avon UK can be found at Visit Avon UK’s Twitter at and Facebook page at

Contact the Avon UK press office on  

Avon’s latest quarterly results:
The latest global quarterly results reported a third quarter 2011 total revenue of $2.8 billion, 6% higher than that of third quarter 2010. Beauty sales increased 8% year over year with gains in all categories, including 12% growth in fragrance, 9% in colour, 6% in personal care and 2% in skincare.

The Western Europe, Middle East & Africa (WEMEA) region, of which the UK is part, has reported a 9% increase in revenue for the third quarter 2011 versus the third quarter 2010. The results also stated that the number of Active Representatives for this region has increased by 3% year over year.
Source:Sam Wetherald
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Tags:Avon Empowerment Necklace, Domestic Violence, Refuge, Women's Aid, Alesha Dixon, Avon, International Women S Day
Industry:Entertainment, Jewelry, Shopping
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Page Updated Last on: Mar 05, 2012
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