Firevine Advertising & Design Brings Home Two American Advertising Federation (AAF) ADDY Awards

March 2, 2012 - PRLog -- EDWARDSBURG, MI – In an evolving advertising realm that is loaded with ad agencies, production studios, media outlets, and marketing firms chasing the same bunch of carrots, it can be difficult for local startups to carve out an industry niche. But one ad agency is doing just that, and making hay, by placing a greater focus on high-impact design and brand development. Firevine Advertising & Design – in winning both Gold and Silver at the recent AAF-Michiana ADDY Awards – has clearly established itself as a leader in high-impact advertising and design solutions and ROI-driven brand development strategies.

Firevine – the award-winning creators of idea-rich advertising materials for the likes of Afdent Dental, Hospice Foundation, and Nimet Industries, Inc. – received a Gold ADDY Award in digital video production for its “Bulldog Man”  television commercial  (http://www.youtube.com/watch?v=kkAWcBuVDnY). The 30-second spot was created for Bulldog Auto Parts, of South Bend, Ind. At the event, held Feb. 23 at the Villa Macri restaurant in Granger, Ind., Firevine was also awarded a Silver ADDY for its website design for client Delivery Concepts Inc. (http://deliveryconcepts.com/), a national builder of meal delivery trucks.



“We do work hard to deliver high impact solutions because we want our clients’ dollars to be spent in a manner that inspires engagement. Whether the need is Old School advertising, design, public relations, online marketing, or brand strategy – we want to leverage our expertise in this new media landscape to help brands and companies matter,” said Mike Pecina the founder and Creative Director of Firevine. “We are a young and creative idea and design shop. Our ability to innovate across channels – from websites to print to digital video production – is part of what separates Firevine from other providers. We love the challenge of implementing ideas and branding strategies that more effectively move hearts and minds, and result in continued and sustainable growth for our clients.”

The ADDY Awards – founded in 1960 and implemented by the AAF in 1968 as a national advertising competition – is the largest creative competition of its kind and features more than 50,000 entrants each year. The competition comprises three judging phases; local, regional, and national. Having won at the local level, Firevine is – according to Pecina – now eligible to advance further in the competition and compete in the upcoming regional stage.

“Certainly awards aren’t everything in this business,” said Pecina. “We’ve had the opportunity to work with some great people at growing companies who have trusted us to do exciting things around their brands. It’ll be great if we’re recognized in the next round, but trust me, our team is more excited about our next new business win, campaign, or digital launch. And, really, we’re thankful to God for the opportunity to do something we’re all passionate about, which is to solve problems and hopefully help people.”

For more information about Firevine and its full suite of advertising and design services, visit http://www.firevine.com/, or call 1-800-708-3923.

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About Firevine:
Firevine Advertising & Design is an award-winning New Media advertising and design firm based in Edwardsburg, Michigan. A provider of comprehensive advertising solutions fueled by high-impact graphic design and ROI-driven brand development and strategy, Firevine specializes in website development and design, digital video production, corporate identity development, Search Engine Marketing, and media planning/buying for companies industry-wide, and within all spaces; B2B, B2C, and not-for-profit.