March 1, 2012
-- Los Angeles, CA – February 20, 2012 – Portland-based handbag and accessories label, Baggallini, is partnering with American Rebel Public Relations to promote its redesigned handbag collection. Inspired by the theme “Order is Beautiful”, Baggallini's handbags are created for women who crave a free, beautiful and well-ordered life.
“This is a great year for Baggallini” says Rachel Iannarino, Senior Manager of Marketing for Baggallini. “We are excited to get the message out about our new fashion-forward designs as style coupled with function has become increasingly important to our handbag customer.”
"We are thrilled to be working with Baggallini,"
said Chris Detert, CEO of American Rebel PR. "Getting to see the redesign of the brand over the past few months has been very inspiring. Between Baggallini's amazing new aesthetic and our relationships within the fashion and Hollywood communities, we are certain that we can help elevate Baggallini to a whole new level.”
Born from the idea that women need a stylish way to stay organized while traveling, Baggallini has evolved as its consumers found order to be more valuable in their lives. This year, the brand had added padded tech pockets for toting an iPad or Notebook easily. In addition to enhancing the functionality of the bags, this summer the brand will also introduce new leather trims to a selection of its premier styles. Using crinkle nylon and luxury nylon as the primary fabrics, the handbags are offered in an array of colors such caspian blue, leaf green, tomato, amber, garnet, emerald, and auburn. Baggallini handbags are sold in United States, Canada, and China, ranging between $85 and $180.
# # #
American Rebel PR is a full-service agency specializing in PR, marketing, branding, and special event services. Based in Hollywood, CA, American Rebel PR’s capabilities include media relations, brand management, celebrity outreach, website consultation, product placement, and event production/management. Founded in 2005, American Rebel was honored with a Brandweek Guerilla Marketer of the Year Award in 2006.