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Follow on Google News | Senior PR Consultants Launch New Global NetworkInfiniteLatitude® offers strategic thinking, global reach,
without the cost of traditional agency groups
By: Richard Miles, Acumen Strategic Communications Launching this week, InfiniteLatitude® The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms. To those, the alliance provides an efficient yet high-quality gateway to international corporate communication. This ability to deliver cross-border business communications strategically, consistently and professionally provided the foundation for the branded name InfiniteLatitude® The network was initiated by Ulrich Gartner, a veteran in international PR and founder of Gartner Communications www.gartnercommunications.com in Frankfurt/Germany. “There is an unmet demand from clients who must communicate internationally in a strategic manner, yet are put off by the cost levels usually required to retain any of the large network agencies”, Gartner says. “By working with InfiniteLatitude® “InfiniteLatitude provides an opportunity for international organizations to access on-the-ground expertise in each of their target markets, through professionals who are used to working internationally with global companies yet understand the local conditions and requirements. As an InfiniteLatitude® Mr. Gartner says that the idea of InfiniteLatitude® Evolution of InfiniteLatitude InfiniteLatitude® The global virtual InfiniteLatitude agency evolved during the fall of 2011, when Gartner used social media outlet LinkedIn to sample the level of interest among PR pros around the world. The effort turned up communications experience ranging from heads of corporate multinational PR departments, to small firms, to individuals advising senior politicians. It also provided the opportunity for Gartner to form a leadership alliance with Richard Miles, a 30-year corporate PR veteran in Boston, USA, who is now running his own agency, Acumen Strategic Communications, Inc. A thorough qualification process brought together those 24 highly motivated individuals who form the core of InfiniteLatitude today, covering 14 markets on 5 continents. The network members cooperate closely in building processes and creating a joint offering by using tools like online cooperation platforms and Skype conferences. First international client-leads are being discussed. “I think we’ve come a long way in just a number of weeks, being able to offer clients a truly international grid of dedicated partners. The aim, of course, is to cover as many markets globally as possible as we move ahead,” says Gartner. More information about InfiniteLatitude, its members, and how to contact alliance partners is available at their Website, http://www.InfiniteLatitude.com. Contact Americas Richard Miles Phone: 617-771-1212 Email: rmmiles@AcumenStrategies.com Website: http://www.AcumenStrategies.com Europe Ulrich Gartner Phone: +49 171 5657953 Email: ulrich.gartner@ Website: www.gartnercommunications.com # # # Acumen Strategic Communications works with chief executives and senior management teams at businesses in transition. We provide them with the authoritative insight needed to create communications strategies essential to their ultimate success. End
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