MacDermid Autotype launches new customer centric website

Award winning digital marketing and branding agency – Obergine - have created the newly rebranded website for Wantage-based global industrial manufacturing giant - MacDermid Autotype.
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MacDermid Autotype homepage
MacDermid Autotype homepage
March 1, 2012 - PRLog -- MacDermid Autotype is a global industrial manufacturer of high quality precision coated films and blended liquids for use in the printing, automotive and electronics industries. Their product range includes overlay films for Membrane Touch Switches, stencil products, cleaning chemicals for screen printing, Film Insert Moulding (FIM) and graphic display films.

Following a recent corporate rebrand of the USA-based MacDermid Incorporated - a new, improved and content managed website was also required for the UK-based subsidiary – MacDermid Autotype. The objective for the new UK website was to enhance the quality and availability of information to the MacDermid Autotype customers, distributors and stakeholders worldwide.

The newly re-designed website has allowed MacDermid Autotype to incorporate video “How to” guides for a range of its screen printing products, including the Capillex® line of photostencil films.

The new online guides show a step-by-step approach to applying the films to mesh, as well as good practices and other useful tips, such as advice on how to reduce dust contamination during processing. The ‘How to’ section will soon be expanded to incorporate many more applications. This is part of the company’s firm commitment to be a leader in the provision of up-to-the-minute practical knowledge to facilitate the work of its distributors, as well as end users.

End users’ needs were paramount in the redesign of the new site, with priority to easily accessible product information, including highly detailed technical guides and the essential health and safety data sheets, in multiple languages. To make it even easier for visitors, much of these details are accompanied by a wealth of images and case studies on specific Film Insert Moulding (FIM), Membrane Touch Screen (MTS) and Pre-press operations.

Emma Scowen, Marketing Manager at MacDermid Autotype, explains:

“With our extensive product range, re-designing the website has been a massive operation, particularly as we need to make sure that the relevant health and safety information is correctly featured as well as regularly updated. However, we didn’t just want an online product reference guide, so providing useful features such as video tools was the ideal step to assist our customers in optimising our leading edge solutions for industrial screen printing.”

Features of the rebranded website include:

- Video “how to” guides and multimedia content
- Easy-to-use content management facilities provided by the industrial strength Kentico content management software platform which enables multiple MacDermid Autotype staff to manage and maintain website content subject to workflow and approval cycles
- A user-friendly experience that allows users to quickly and easily navigate to specific product detail page for over 100 products
- Over 5000 downloadable product brochures and technical support resources available in as many as 10 languages
- Technical step-by-step ‘How to’ guides for using specific products
- A distributor locator that allows users to find a MacDermid Autotype distributor selling a particular product in a particular country

The new MacDermid Autotype website can be found at

Obergine is an award winning Oxford web design, digital marketing and branding agency that specialises in the in the creation of multi-channel marketing and business solutions that add value to their clients and their customers.

Obergine have an impressive track record of delivering content managed e-commerce, campaign and corporate mobile/web sites supported by digital marketing activities for both the B2B and B2C markets.  

Their clients include Nielsen, Concha y Toro, Oxford University Press, University of Oxford, Cono Sur Wines, Unipart and the University of Reading.

Jeremy Anderson                                        Obergine
Mobile:            +44 (0)7718 781189                           The Jam Factory
Office:              +44 (0)1865 245777                           27 Park End Street
Email:                                     Oxford OX1 1HU
Web:                          United Kingdom


Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, and others. Kentico CMS is available at

Kentico Software ( helps clients create professional Web sites, online stores, community sites and intranets using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has a U.S. office in Nashua, NH. Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. For more information about Kentico please contact Eric C. Webb, Phone: +1-603-336 6020, E-mail:

All product and company names herein may be trademarks of their respective owners.

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Obergine is an award winning Oxford web design, digital marketing and branding agency that specialises in the in the creation of multi-channel marketing and business solutions that add value to their clients and their customers.

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Phone:+44 (0)1865 245777
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Tags:Digital, Website, Site, Web, Online, Obergine, Macdermid, Macdermid Autotype, Oxford, Wantage, Mobile, iPhone
Industry:Industrial, Manufacturing, Internet
Location:Oxford - Oxfordshire - England
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