Jewel Hut Favourite Police Announces New Brand Ambassador Luke Evans

Italian fashion brand Police jewellery, available at The Jewel Hut, hires actor Luke Evans as face of blue-lens brand.
March 1, 2012 - PRLog -- Italian fashion giant Police has recently revealed its new UK ambassador as rising star, actor Luke Evans.

The popular jewellery and sunglasses brand, which features on popular UK site the Jewel Hut, will position Evans at the forefront of its new 2012 campaign.

The campaign will promote the lifestyle brand’s increasingly unisex sunglasses, watches, and jewellery ranges, and is characterised by its signature BE YOUNIQUE spirit.

Evans follows the likes of David Beckham, George Clooney and Bruce Willis, each of whom have previously starred as the face of Police.

Evans attended the label’s launch at the de jour Soho club DSTRKT earlier this year, where celebrity fans and fashion insiders were invited to join the iconic brand in celebrating its future.

When questioned about his role in promoting the brand, Evans said, “For me the Police brand represents cool, chic, masculine styles… It’s always been a strong brand within my fashion choices and appeals to men of all ages.”

Creative director of Police, Michele Aracri, explained the choice of Evans as new brand ambassador: “He is passionate and instinctive, with a casually seductive appeal… Here at De Rigo, we feel strongly about these characteristics that define the Police Eyewear brand.”

Although the focus of this new campaign will primarily focus on the designers famous blue-lens sunglasses, Evans will also promote Police jewellery. The brand’s contemporary male jewellery range showcases a stylish Italian flair and dynamic yet practical design nous.

Evans, who has already starred prominently in ‘Clash of the Titans’ and ‘Immortals,’ will soon be seen on the big screen in long awaited ‘Lord of the Rings’ prequel ‘The Hobbit’, which is scheduled for UK release in December.

The Jewel Hut, a leading UK jewellery website, showcases Police jewellery amongst its extensive choice of leading designer brands. Police is featured in both its men's jewellery and sunglasses sections.

For more information on Police jewellery, visit the Jewel Hut at

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The Jewel Hut is a leading UK jewellery website featuring brands such as Police, Hot Diamonds, Pandora, Thomas Sabo and Link of London.
The Jewel Hut is an authorised dealer meaning every item sold is authentic and 100% genuine. Discover more at The Jewel Hut today at
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Tags:Police, Jewellery, Jewelry, Luke Evans, Sunglasses, Shopping, The Jewel Hut, Fashion, Accessories, Italian, Italy
Industry:Jewelry, Fashion, Shopping
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