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Experient Expands Reach into Corporate Market, Appoints Sampson as New Senior Vice President
Experient continues the fulfillment of a new market service structure with the appointment of Tina Sampson to a new role as Senior Vice President, Corporate Market Development.
“Sampson comes to the Event Management leadership team with a broad base of sales and business development leadership experience serving a wide range of corporate clients in sales and marketing leadership positions,” states Rick Binford, CMP, Experient president, event management services. “Sampson will play a pivotal role in continuing the expansion of our strategic direction and growth within the corporate market.”
Sampson’s appointment is another step in the new organizational structure announced by Binford late last year. This new structure continues to unify the strategic sales and account management functions in the event management division of Experient and aligns the segments to serve the unique needs of the corporate market.
Sampson has held the position of vice president during her tenure at the Gaylord National Resort and Convention Center overseeing and leading the implementation of strategic sales and marketing initiatives. In her new role, Sampson will have primary responsibility for overall business development strategy for the corporate market segment and will provide leadership to corporate strategic account management and the strategic sales executive teams.
Prior to joining Experient, Sampson held several other strategic leadership positions with Vail & Rock Resorts and Hyatt Hotels, as well as professional experience as an executive speaker. She has most recently worked with noted hospitality industry experts, Master Connection Associates, as a keynote speaker at leadership events and facilitator for sales leadership trainings. Sampson has honed her strategic leadership skills while continuously increasing sales and maximizing results in each position.
ABOUT EXPERIENT: Experient leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, corporate and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit www.experient-
Tags: Experient, event planning, event management, event logistics, meeting planning, site sourcing, event contract negotiation, professional conference organizers, PCO, corporate and incentive meetings, strategic meetings management
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Experts in event, convention, conference, tradeshow logistics including site sourcing, contract negotiation, meeting planning, registration, housing, and lead retrieval.