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TrendyKid Launches New Travel Gear Line for Tweens
TravelKool gear in Chat and Danger Zone designs speaks tweens’ l@nguage
Featuring a hardshell case and a bonus media bag, the set fills a void in the marketplace that has previously seen few choices for functional and stylish luggage targeted to this particular age range. In fact, 90 percent of tween-age girls in a recent focus group voted Chat as their No. 1 choice, citing its use of bright colors and familiar icons.
The 17” piece has a polyester lining with dividing pocket and zip compartment, internal garment straps and easy-roll wheels that are color coordinated with the case exterior. An adjustable, multi-length handle makes for easy maneuverability.
The media bag is geared up for this tech-savvy generation with an outside pocket to store iPods, video games and other electronics and an iPod port for ear phones. A gym-style drawstring backpack, it keeps travel essentials at hand and easily accessible.
Retailing for $69.99, TravelKool was designed with input from a tween, Imogen Stephens, the nine-year-old daughter of TrendyKid founders Mark and Rachel Stephens, who have learned to rely on their children and their children’s friends in gaining an understanding of what appeals to kids.
“Our children are very much a part of the process, from concept to finished product, “ says Rachel Stephens, sales and marketing manager at TrendyKid. “Our kids are the end users and target market.”
TrendyKid’s TravelKool Travel Gear Collection will be launched at the 2012 Travel Goods Show in Las Vegas on March 6 to 8. The collection will be available through Amazon.com, eBags.com, Colorado Bag and Baggage (in stores and via website) and in select luggage and leather stores nationwide. Additionally, in the Maryland, Virginia and Washington D.C. area, the luggage is available at Luggage Plus; in the Midwest, it may be found at Dillard’s Department Stores. Visit www.TrendyKid.com to see all products available.
MEDIA CONTACT: Rachel Stephens, Rachel@TrendyKid.com
202-552-6925 ext. 130
Hi- and low-res images available.
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ABOUT TRENDYKID | TrendyKid, a Washington, D.C. based children’s accessory and apparel company, was founded by husband-and-