First 2012 Press & Publicity Course Offered by Florida's Banner Center for Creative Industries

Business and professional people wrestle with tiny advertising budgets. Now they can learn how to inexpensively publicize and promote a business. This contemporary real-world class is called BREAKING YOUR OWN NEWS & is taught by a media pro.
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Sandra Gehring
Breaking News
Breaking Your Own News

• Publicity

Jacksonville - Florida - US


Feb. 28, 2012 - PRLog -- Media exposure can position business owners and professionals as experts in their field, which is particularly important in a down economy.  The Employ Florida Banner Center for Creative Industries will offer its first public relations course, BREAKING YOUR OWN NEWS, a highly anticipated course designed to teach how to inexpensively publicize and promote a business. This contemporary, real world class is taught by a news professional with experience at CNN, NBC, CNBC and the New York Times.

According to media veteran and instructor Sandra Gehring; “Contrary to contemporary thinking, getting publicity is not a battle but rather an intelligent partnership. During this two evening class I will help you ‘decipher the code’ about how any professional or business person can get positive press coverage.”  Gehring adds; “To make the class meaningful and meaty every attendee will be receiving press release templates, easy-to-use formats for writing media alerts, sample news announcements and check lists for interview preparation.”

Participants will learn how to write their own press releases, media alerts, and story pitches as an integral part of this participative and experiential class. Attendees will practice verbally pitching stories and then will be “interviewed” by Gehring to learn the step-by-step media coverage process.  

“The Banner Center for Creative Industries is working with subject matter experts to ensure that the trainees are getting the very best knowledge that they can use immediately out in the workforce,” said Philip Green, State Director for the Banner Center for Creative Industries. “We are fortunate to be working with Sandi Gehring and this is a great opportunity to learn from a true professional.”

The Breaking Your Own News press and publicity course is one of many new courses offered by the Banner Center in an effort to provide a trained workforce for the expansion and sustainability of Florida’s creative sector.

For registration or more information about this course and other courses offered through the Banner Center for Creative Industries visit or call (904) 620-4200. Find the Banner Center on Facebook, Twitter or LinkedIn by searching for Creative Industries Banner Center.
Source:Sandra Gehring
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