Leading Digital Marketing Companies in Australia Are Taking Viable Steps to Increase Online Sales

Feb. 27, 2012 - PRLog -- Oracle Digital, an expert SEO company in Perth, has explained how using the internet can help a company gain more profits through the use of marketing tactics and procedures that do not only limit expenses, but also ensure a high return of investment (ROI). This is in consonance with statistics showing that going online has been found to bring more business opportunities and generate more sales in the long run.

Just recently though, one of the biggest companies in Australia, Myer, announced its intention to close some of its stores and reduce its floor space in order to focus more on gaining online sales commensurate to 10% of the company’s total revenue. This commitment to improve its online sales is reflected by its plan to build its own distribution centre in Victoria - once it reaches its sales expectations accordingly.

Bernie Brookes, the Chief Executive Officer of Myer, stated in a press briefing that the company expects online sales to reach around $4 billion by the year 2015 – which means that the waiting time before the building of its $10 million distribution centre may be even shorter.

Brookes further stated that among the company’s plans is to enhance its sales-per-square meter, the optimisation of its numerous online stores – all for the purpose of boosting the opportunities and business transactions that the virtual world brings.

In another press briefing, the CEO said that part of their marketing plans for the current year is to focus on Christmas shoppers. This is why the company has been offering different early discounts and promos for the most popular gift items and options for the well-celebrated occasion.

Brookes further explained, "What we look at firstly is toys, and they are up on last year, we then look at Christmas trim, we then look at cosmetic gift packs and fragrance packs, hampers and all of those are up from a couple of percent to double-digit growth" .

With this new trend of businesses going online – it can be gleaned that using the World Wide Web is a primordial business step that every business must take, in order to gain more profits for the business.

Clint Maher, the Head of Operations for Oracle Digital, could not agree more. He has stressed that, “Taking advantage of the internet is essential in order to be in line with the current trend and latest technical and marketing advancements. Today, most prospective customers use the internet for their purchase preferences, either in search for the best gift options, restaurants, travel agencies and even spas. This is why businesses should seriously consider utilising it. Besides, with internet marketing, costs are considerably less, and have a bigger potential for obtaining substantial profit for your business.”

Business experts believe that in order to ensure that a business is able to reach its full potential through internet marketing - there is a need to make use not only of the most efficient SEO tactics and marketing procedures, but also of the most ethical processes as well.

Oracle Digital is known for having the most helpful and ethical on-page and off-page SEO procedures, social media marketing tactics and other internet marketing tools that have been specifically designed to help businesses, whether big or small, to succeed in their campaigns.

If you have any queries, please do not hesitate to contact Perth’s internet marketing company, Oracle Digital. You can call them at 1300 899 851. Better yet, visit their site at http://www.oracledigital.com.au.