Novacon Launches Platform to Combat Small Business Price Discrimination. empowers small businesses to buy promotional marketing products in small manageable quantities while paying the deeply discounted large-volume prices normally reserved for corporate giants.
Feb. 27, 2012 - PRLog -- Novacon Promotional Products announced today the launch of, the first collective buying platform for small businesses to purchase small quantities of custom branded products at less than large volume prices.

“Every week a new product is featured and thanks to our unique group buy model, [small businesses] will be able to consolidate their purchase with many other businesses to create one giant order,” Says Mark Harari, Director of Marketing for Novacon Promotional Products. “What’s more, they will pay less then the [published] largest volume price for that item. How’s that for turning the tables on Wall Street?”

What makes the model unique is that unlike all other group buy websites, there is no tipping point. In other words, there is no requisite number of buyers to “activate” the deal. This is a risky proposition for Novacon, who will have to honor the price even if the product-of-the-week falls short on sales.

“It became clear early on that for the idea to work there could be no tipping point,” says Mr. Harari. “You can’t expect someone trying to run a business to sit around for a week waiting to see if their order is going to happen. If they end up scrambling at the last minute to find an item because the order didn’t tip, they won’t ever come back to []. Novacon will always be a company where growth is based on exceeding our customers’ expectations."

For any business owner, reliability is just as important as price. This unique variation on the group buy model demonstrates Novacon’s commitment, not only to innovation, but to their customers as well.

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Established in 1986, Novacon is devoted to excellent quality, competitive pricing and value-added services. By focusing on innovation Novacon will continue to strengthen its competitiveness and offer customers the best products and service available everywhere.
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Tags:Business, Marketing, Small Business, Group Buy, Collective Buying, Promotional Products, Custom Printed Products
Industry:Marketing, Business, Deals
Location:White Marsh - Maryland - United States
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