Children's Clothes retailer Boys&Girls take part in Fairtrade Fortnight

Feb. 27, 2012 - PRLog -- Celebrating one year of successful trading on 9th March, fashion brand Boys&Girls, known for their vibrant and urban range of children's clothing, have announced their involvement in 2012 Fairtrade Fortnight, running from 27th February to 11th March.

Boys&Girls have provided outfits from their Fairtrade range to the local Crystal Palace, London Fairtrade, and Belmont Junior School in Durham, both staging fashion shows for Fairtrade Fortnight. Outfits have been provided for six models of each show and include the iconic Star T-Shirts and vests from their Fairtrade range.

The theme of this year's Fairtrade Fortnight's campaign – Take a Step – aims to encourage the public to think about the little things they could do on a daily basis to improve the lives of workers in the developing world who produce the goods they buy. From tea parties and food tastings to fashion shows, talks and films, nearly 8,000 steps have been registered so far, against a target of 1.5 million steps by the end of 2012.

Kati Martin, brand director at Boys&Girls, comments: “Getting involved in Fairtrade in Schools is a wonderful opportunity to show kids and parents alike that doing the right thing doesn't have to be dry and boring, nor take a lot of efforts. We all can contribute to build a fairer world, and this should be learnt from an early age.”

Boys&Girls pride themselves to only use 100% GOTS (Global Organic Textile Standard) and FLO (Fairtrade Labelling Organisations) certified cottons for their collections, and to display the Fairtrade Mark on an increasing part of their range. They aim to only sell fairtrade clothes as soon as their order quantities are large enough to get them through FLO Certified dye houses.

Kati adds: “We really hope this year will be a success. We are extremely keen to become a fully Fairtrade certified business, and only the public's demand can help us achieve this.”