New Business Case Studies released on Kindle

Feb. 24, 2012 - PRLog -- Reflecting on previous business experiences, Tom Baselice has published 4 business cases on Amazon.com’s Kindle Store.  "These cases are real life and I use them in the Graduate Business courses I teach", says Baselice.  The company names and players have been changed but the business lessons learned are authentic.  The cases consist of Marketing and Management situations presented in today's business environment.  They include Marketing Management, Channel Conflict, and Acquisitions.
"I developed these as an alternative to lengthy textbook cases or those available from the Harvard Business Review (HBR)", Baselice continued.  
The intentions of the cases are to provide students and professors with a healthy background for classroom discussion.
The cases are:

Channel Conflict Case
NWL- Managing Distributor Conflicts

Sales Management Case Cutler-Hammer Pinnacle Incentive Program
Customer Relationship Case Study
Melt-Therm Building a Relationship with OEM Customers

Expanding into New Markets- Business Acquistions: Home Depot, Hughes Supply, and HD Supply

Sales Management Case Cutler-Hammer Pinnacle Incentive Program

The cases can be accessed by searching for Thomas Baselice in Amazon's Kindle Store.

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Tom Baselice is a Marketing Consultant specializing in Sales, Customer Service and Marketing Training at Technical Sales and Consulting (TSandC.com). His background includes 40 years of work experience in many Marketing and Management positions in the Electrical Industry. Tom is also Part of the Adjunct Faculty teaching marketing and management courses at Philadelphia University’s Graduate Business School. He has been teaching on the college level since 2000 and has taught Small Business Management at Dowling College, Principles of Marketing and Fundamentals of Selling at Camden County College, as well as an Instructor in New Jersey’s Self Employment Assistance Program.