Prime Choice increases its Product Line of Brake Pads to 1500

Feb. 23, 2012 - PRLog -- Prime Choice Auto Parts now carries over 1500 brake pads in Canada. Their inventory has grown significantly since its inception four years ago, and now includes both semi-metallic brake pads and ceramic brake pads. With the growth of their brake pad product line, Prime Choice is now one of Canada’s largest distributors of aftermarket brake pads.

The company has taken the growth in stride, now focusing most of its attention towards online sales. Although they operate a physical retail auto parts store in Ottawa, most of their brake pad sales come from online purchase made on their website (www.primechoiceautoparts.ca).

“We really focused our attention to the rapidly expanding online auto parts industry about four years ago,” said Shane White, Vice President of Operations. “Since then, brake pads have been one of our staple products. Since we are a Factory-Direct Auto Parts Store, we are able to sell our brake pads for a fraction of what our competitors are charging. We find that many of our customers are introduced to our company through our brake pads, and then continue to purchase from us for other auto parts that they need.”

Prime Choice claims that its advantage in selling brake pads comes from its ability to sell premium quality brake pads at factory-direct prices, and their ability to deliver parts directly to the customer’s home. In an industry that has not seen much change over the last fifty years, the advent of the internet has turned the auto parts industry upside down. The online auto parts industry already accounts for well over $2 billion in sales a year, and is becoming adopted more frequently by a younger generation of Do-It-Yourself mechanics.

As Canadians begin to flock more and more towards e-commerce, the online auto parts industry is expected to grow substantially. Much of this has to do with increased confidence as consumers are beginning to feel more secure in making online purchases. Prime Choice Auto Parts is well aware of this trend, and have even begun thinking about the next shopping platform that is picking up storm, mobile commerce. Chances are it will be a while before consumers choose their mobile phone as their main shopping platform, but Prime Choice is certain that the day will come soon that they begin selling their brake pads through smart phones.

Prime Choice Auto Parts is a direct to consumer supplier of new aftermarket auto parts. Their inventory includes struts, fuel pumps, starter motors, mirrors, headlights, brake rotors, brake pads, and other auto parts.

For More Info: http://www.primechoiceautoparts.ca/c-36-brake-pads.aspx