Printing and Packaging Specialist, Robert Scherer, to Present at Dscoop7

Bob Scherer, partner and vice president, CL&D Digital, and consumer-products solutions coach will present on hiring a successful sales team, a Dscoop7 educational session
Feb. 23, 2012 - PRLog -- Bob Scherer (, co-founder, partner, and vice president of CL&D Digital (, a fast packaging and digital-printing company, will offer valuable insights on hiring a successful sales force at Hewlett-Packard’s Dscoop7 Annual Conference in Washington, DC, March 22 – 24.

Scherer, a 25-year veteran in the printing and packaging industry, will present the topic, Business & Sales, Hiring a Sales Force that Sells — Profitably, Friday, March 23, 2012, at 4:45 PM.

Scherer’s presentation will cover myriad considerations, including:
-- what to look for in a great salesperson
-- techniques on hiring
-- training and compensating a profitable sales team
-- mistakes made and lessons learned by CL&D Digital in the hiring process.
-- color commentary and shared stories on how salespeople can develop relationships and agreements with their customers.

Scherer, a consumer-products solutions coach, brings his extensive experience at the helm of CL&D Digital to bear on the topics and engages the audience leaving them amused and wiser. Attendance is reserved to Dscoop7 attendees only and space is limited.

Tom Cooper, R&D manager digital printing, RockTenn Merchandising Displays, says, “Bob gets it. He’s truly an evangelist. He’ll take charge in a difficult situation but he does it in a non-confrontational way. There are lessons to be learned here.”

About Bob Scherer, speaker and consumer-products solutions coach
Bob Scherer is on a mission to share his successful business strategies and to help define what digital-printing technology implementers can do to get products to market faster and cheaper. A speaker and editorial contributor, Scherer has a passion for the industry and for helping others in the printing community grow their business. Scherer co-founded CL&D Digital 17 years ago as one of first packaging printer companies to use Hewlett-Packard Indigo digital-printing technology. CL&D Digital’s 98% repeat client and referral rate are a testament to Scherer’s vast experience, effective management, and solid business relationships.

For more information on Robert Scherer’s schedule and availability to lead or participate in your panel, speak at your event, or lead your webcast, contact Cyndie Shaffstall, SEO/SMO advisor, Spider Trainers, at 303 862 8951.

Tune in to the conversations and access resources of Bob (Robert) Scherer and CL&D Digital at Tumblr, Twitter, Facebook, LinkedIn, Delicious, Digg, SlideShare, Google+, and Scherer’s new blog in RSS-style format ( where Scherer is developing a self-narrated podcast library.

About CL&D Digital
CL&D Digital (, established in 1995, was one of first packaging printer companies to use Hewlett-Packard Indigo digital-printing technology. Their complete packaging design services have built and continue to build brands from concept to completion in record time. They specialize in runs from 1 to 80,000. CL&D Digital’s client base includes top Fortune 500 consumer-products manufacturers, representing some of the most-prominent names in the business.  

About Dscoop7 and the Annual Conference
Dscoop (Digital Solutions Cooperative; is an independent global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment and related solutions. Founded in 2005, Dscoop’s focus is to educate and connect its members with each other and with HP to improve members’ business growth, efficiency and profitability.

Dscoop7’s Annual Conference, Campaign for Next, will take place March 22-24, 2012, in Washington, DC.

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Spider Trainers ( [ is web-optimization company based near Denver, CO, that has developed a proprietary process for raising professional visibility on the web. The company touts more than 30 years’ experience on their advisory team with expertise in marketing, promotion, press relations, and search-engine optimization.

Source:JoAnn Henson
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Tags:Robert Scherer, Bob Scherer, CL&D Digital, Dscoop, Hewlett Packard, Spider Trainers, Cyndie Shaffstall
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