Study Analyses 15 Major Pharma Company Twitter Accounts

Feb. 23, 2012 - PRLog -- The report “Pharma Twittersphere” available at http://www.reportbuyer.com/go/INX00029 is a detailed study and syndicated advisory service benchmarking how pharma companies engage via Twitter.

Pharma and the whole medical communication community's model for communicating about its products and businesses is changing very quickly. The industry has up until recently been used to very limited distribution, it is entering an era where obligations may exist not to offer information without providing the concurrent opportunity for people to respond properly to it.

The study is fielded annually in Q3 among the 15 pharma twitter accounts below

•   Amgen
•   Astrazeneca
•   Astrazeneca (us)
•   Boehringer ingelheim
•   Boehringer ingelheim (us)
•   Bristol-myers squibb
•   Genentech
•   GSK
•   Johnson & johnson
•   Lundbeck
•   Novartis
•   Pfizer
•   Roche
•   Vertex

The pharma twitter analysis is a benchmark of 15 pharma twitter accounts and its 50,000 followers. The report comprises only corporate communication accounts to ensure comparability. All accounts benchmarked were global, except for Strazeneca, Boehringer Ingelheim and GSK, where also us accounts were included

Read more about the report “Pharma Twittersphere” is available from Report Buyer at:
http://www.reportbuyer.com/pharma_healthcare/sales_market...

Reportbuyer.com Product Code: WOT00001
   
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