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Small Business Uses Crowd-funding to Support Growth
Big Girl Cosmetics has used crowd-funding site, Rockethub.com to support growth in major retail market. Rockethub has been a creative and safe forum for small businesses to share their goals with their community and offer funding missions.
Our mission and products are designed to help women make more informed decisions about their skincare and makeup. We create affordable beauty products that empower women to take control and honor their bodies, creating their own definition of beauty.
With a major retail launch approaching soon, Macy’s in Spring 2012 & other major retailers thereafter, Big Girl Cosmetics has become the destination product for poly-ethnic women.
Unfortunately this opportunity does not make it any easier for small businesses like Big Girl to receive conventional bank loans. “We have applied at many commercial banks but they simply do not lend for these things”, says Russell. Although the company has secured Purchase Order Financing there is still a bit of a shortfall. Big Girl has instead used the social media roots it grew from to source individual support through a popular crowd-funding site, Rockethub.com. Rockethub has been a creative and safe forum for small businesses to share their goals with their community and offer funding missions.
Recognizing the value of financial literacy, Kiley Russell’s goal has been to not only empower women but also youth. Almost 2 years ago, Russell also started Project Think BIG, a non-profit financial literacy program for youth. To date she has serviced nearly 200 children spreading knowledge of the stock market, investing, entrepreneurship & savings.
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Beautiful textures and a diverse palette of hip shaking colors that take you from daytime professional to nighttime glamour diva. With foundations contain natural moisturizers, silkypowders, dazzling eye shadows, moisturizing lipsticks and sinful glosses.