Kuala Lumpur to Host First Public Relations Bootcamp™
From 27 to 29 March 2012, public relations professionals from across the ASEAN region will converge in Kuala Lumpur for the first Public Relations Bootcamp™ which will focus on Media Relations, Crisis Communication and Social Media.
The three-day workshop will be conducted by award winning journalists and editors from reputable media agencies alongside experienced public relations and social media practitioners. It will be organized by Intelectasia, Malaysia’s foremost PR Training company.
“Media landscape in Malaysia and the ASEAN region has dramatically changed. For public relations professionals, they have to constantly look for the most effective platforms to leverage on such as print, electronic and social media to improve their media relations. Whether is Twitter, YouTube, Facebook, Google+ or blogs, we hope that through this Bootcamp™, public relations professionals will learn the best strategies for building meaningful relationships with the media,” said Chief Executive Officer of Intelectasia Manminder Kaur Dhillon.
“This power-packed workshop also aims to expose participants to the tools and tactics to foster a better working relationship with media, strategies on how to conduct powerful press conferences, media interviews techniques and best practises to manage crisis communication in an organization.”
“Crisis, for example, could occur in an organization any time and many organizations can manage a crisis well. However a crisis can garner negative publicity that can easily tarnish the image of any reputable brand. This is where a PR practitioner is required to convert the crisis into a public relations opportunity for their organization. What makes this Bootcamp™ unique is that those who will be sharing the juicy tips are journalists and editors themselves. These are the same people who will be at your doorstep when a crisis strikes,” said Manminder.
Additionally, Manminder said that by bringing together PR practitioners from different ASEAN countries such as Singapore, Indonesia, Philippines and Thailand, this workshop will also act as a platform to share experiences, strategies and current public relations practices their countries.
“We are no longer confined to localised PR practices anymore. PR practitioners today must be well equipped with the knowledge to position their brand beyond borders. Through this Bootcamp™, we hope to forge a better working relationship and understanding on public relations practices in the ASEAN region.”
Manminder also added that only limited places will be available to ensure participants gain the maximum hands-on knowledge and interaction with the trainers. For more information, visit www.intelectasia.com or call +603 7713 2264.
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Intelectasia's core businesses are Public Relations Consultancy and Public Relations Training. We are Malaysia's largest PR Training firm and have conducted media workshops for PR professionals, ministers and CEOs from various industries. For the consultancy, we are managing several PR accounts, which includes one GLC, a Sarawak state bureau, a healthcare group and many more. Intelectasia has grown from strength to strength since it was established in 2009 and has continued its successful stride with some big wins this year. The team behind Intelectasia's success is a group of young, dynamic and talented individuals who strive for excellence in delivering the best PR practices to clients.