Feb. 21, 2012
-- Meta description tags can have a great effect on your company and when used correctly can benefit you in a wider marketing context. These tags are one of the most important elements of your SEO campaign because it is what offers a brief idea about what your entire webpage is about, it is used as a part of a descriptive information for your pages when Google shows extended site links to your site, and it is often used as default description in social media marketing such as Facebook and Google. Search engine robots collect information from the description and display the same in the search engine page results. Hence a well optimised tag can increase your click through rate. Meta description acts as the window to your webpage and it is highly important to stick to the search engine guidelines while constructing the meta description tag. These tags are effectively acting as an advert of your company and should be approached with an appropriate level of importance. Controlling this on page search engine optimisation factor, calls upon a new range of skills. SEO Junkies experts with their copywriting flair combined with focused marketing objective can help you create effective meta tags that search engines will see and index.
Why choose SEO Junkies and what do they do?
Since the search engines rely on the meta description tag to gather information for search query as well as evaluate the relevance of the description with the webpage and search query as well, it is an essential search engine optimisation technique to include all targeted keywords and keyword phrases in the meta description tag. SEO Junkies will assign targeted keywords to the page. Then they will include these keywords in the tag, but taking utmost care that they don’t exceed the character limit, so that keyword density is balanced as well relevancy of the description increases. All tags constructed will grammatically make sense to your visitors as well as accurately convey what your webpage is all about. SEO Junkies write enticing descriptions with strong call to action so that your visitors will be tempted to click on the link and take the next step you expect from them, which will reduce bounce rate.
Meta description tags are one of the key factors you should consider for effective SEO. If you want advice on writing effective and search engine friendly meta tags contact SEO Junkies.