What Is A Mobile Website and Why Do You Need One?
With the fastest growing segment of web users being mobile customers, now more than ever business owners must serve mobile versions of their regular websites. Especially for local business owners whose services mobile users search for most.
A mobile website is a site that is considered "mobile-friendly"
It serves to minimize the excessive amount of scrolling involved when viewing a normal website on a smartphone and eliminates the need to zoom in on hard to read text. Mobile websites are designed and optimized for the small screen and cater to the needs of mobile users who access the web via smartphones, tablets and other portable devices.
1 out of 3 mobile searches are for business products/services
Mobile Friendly Websites Benefits
1. They load quickly on a mobile phone.
2. They simplify the navigation to allow the consumer find exactly what they want.
3. They are thumb-friendly with conveniently large buttons and icons to tap.
4. Their usefulness promotes sharing.
Mobile Website Marketing
While no one method works in every case with mobile marketing, there are a few things that every mobile marketer agrees upon in terms of a successful marketing campaign. Not only should you create these types of sites, but you need to encourage mobile site traffic as well.
There are some specific techniques you can use to get your mobile site traffic moving. You can save time and get better results by following a few some simple strategies. Improve the effectiveness, and ultimately success, of your mobile marketing campaign with the help of the following tips:
Before you build your mobile friendly website, you need to look at your expected traffic types. You can create the perfect kind of content for the right customer base by answering the following questions.
Are your customers tech-savvy?
Do they use predominantly Android and iOS, or are they business customers that use mainly RIM products?
Are your customers comfortable with the latest mobile apps, or are they still getting used to texting?
Do they tend to use a lot of apps, or does it make more sense to run a text campaign through your mobile site?
It is important to test your marketing on all available devices, browsers and screen resolutions. Your content must be visible to anyone who wishes to view it or you will be missing out on a large segment of the population. When you create mobile traffic, you want them to be able to read and interact with your site in a simple easy manner.
Luckily the new technology used to create mobile sites can adapt to the type of smartphone the user has and includes advanced tap to text and tap to call features to bring the customer right to your storefront.
According to one recent mobile user study, 88% of worldwide mobile users had sent text messages, compared to only 41% that had watched a video on their phone. SMS text message marketing could be the lowest cost, most flexible option for marketing because of its broad adoption. But having mobile friendly websites that your customer can visit via a text message is essential to your conversions to sales and calls.
Do research on your demographics.
Who likes your product?
Who wants to buy your services?
Once you know, figure out which types of devices they're likely to use and cater you content to their needs. Don't forget to include tablets as well as PDAs and cell phones in your research.
What will people who buy your products or services be looking for in your marketing? Do they want sales and discounts, or notification of the latest trends? Find out if your customers want to beat the Joneses at what they own or how much they paid for it and then customize your copy, graphics and campaigns to match their desires. A happy customer is a return customer.
Mobile friendly websites versus apps
The great debate in mobile marketing campaigns. Think about the goals you have for your users. If you simply want another channel that your readers can communicate through, a mobile site is a cost-effective option. If you want users to be able to make a call, take photos, upload them and perform location-specific activities, the experience will work much better in an app than through a browser. One word of caution with apps is that they are much more expensive to develop and they also need to updated every time a new wave of phones are released. Either way, make sure you have a powerful message that comes through clearly.
Every marketer wants to expand their reach and customer base. Mobile marketing is a new medium that is still being emerging and slowly being embraced by both marketers and consumers. Whatever choices you make for tying your mobile friendly websites to your marketing campaigns, good execution will get you closer to your end goal. Keep the above tips in mind as you craft and execute your strategy, and mobile marketing success could soon be yours.
Learn more about Mobile Websites and how to leverage them to increase sales: