O2 Media’s Morning Show “The Balancing Act” Features: MODA by Sofia

Feb. 20, 2012 - PRLog -- (Pompano Beach, FL –)  Getting fit can be a difficult for many women, especially when struggling to find apparel that fits their bodies.  MODA by Sofia understands this struggle and has created their MODAperforance line in two very distinct cuts.  If you missed  “The Balancing Act” on February 13th you can watch the Moda by Sofia segment here: http://www.thebalancingact.com/video/?v=TRXDYF38C03880.  Susan Jentzsch of MODA by Sofia talks to viewers about the unique lines of active wear for women of all sizes.

Active Wear is not often made with curvier women in mind.  Many brands create shapes customized for thinner women, but the larger sizes are simply wider.  Oftentimes, full-figured women have trouble finding the right apparel for their workout, making exercise more difficult.  Without the right clothing, it’s easy to feel unmotivated.  MODA by Sofia designed their PLUSCIOUS cut with curvy women in mind and their SKINNY GIRL cut for the women with a more athletic body.

“At MODA by Sofia, we feel privileged to participate in ‘The Balancing Act Challenge.’ Our intention is to help women look good and feel good and we are thrilled to participate with the ladies on their journey to health and life balance,” said Jentzsch.

Jentzsch joins the show as part of “Lifetime Health and Wellness Makeover” Series, dedicated to showcasing the transformation of select individuals into their new healthy lifestyles.

Doug Campbell, Founder and Executive VP of Programming for The Balancing Act, says “It’s a pleasure to have Susan Jentzsch from MODA by Sofia on ‘The Balancing Act’ to bring yet another great contribution to our community and our viewers.  This is the essence of solutions-based programming, and we are proud to promote products that provide many women with a source of comfort and motivation in their own bodies”

For more information, please visit http://www.modabysofia.com.

About “The Balancing Act” on Lifetime Television
“The Balancing Act” show airs daily on Lifetime Television at 7:00am (ET/PT).  “The Balancing Act” is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.  You can also follow “The Balancing Act” on Lifetime Television at; http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.  

About BrandStar Entertainment
BrandStar Entertainment is well known for its cutting-edge, content-driven women’s programming, including “The Balancing Act” on Lifetime Television.  The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.  For more details about BrandStar Entertainment, please visit http://www.brandstartv.com.

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O2 Media's parent company, BrandStar Entertainment, producers of "The Balancing Act" show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.