In-Store Promotions through Displays

Feb. 20, 2012 - PRLog -- In-store marketing tools have been used worldwide in supermarkets for years to advertise and promote brands of consumer packaged goods. Through clever advertising and promotions throughout the store, customers receive numerous brand messages when they’re about to buy a product.

In the past, everything began with signs on shopping carts but now the supermarkets are using advanced tools as oversized TV screens suspended from the ceiling. The larger the store, the more opportunity for promoting brand messages.

“In-store brand promotion is on the increase in England. Stores and their suppliers are using a variety of marketing vehicles to promote brands, including shelf-edge talkers, gondola end-cards, in-store coupons, messages on the floor, and TV monitors,” says Nitin Sanghavi, professor of retail marketing and strategy at the Manchester Business School. The main supermarket operators in the UK, such as Tesco, Sainsbury’s and Wal-Mart Asda have active programmes.

Nowadays, the potential customers spend most of their time watching TV or surfing the web. However, outside of online product promotion, companies still try to use effective techniques of physical product promotion in stores or on the street.

Poster stands are a point of sale display tool, perfectly suited to in-store product promotions, or to attract passing foot traffic to their premises. Creating an attractive product display can draw the customer in, promote a slow-moving item, announce a sale, or welcome a season.

There are many point of purchase displays manufacturers who offer an array of options. Explore all of your options until you find the right company. Maximise your advertising campaign with Display Developments’ high quality point of sale displays (http://www.displaydevelopments.co.uk/category.asp?categor...). We also offer a variety of other products including menu display cases and leaflet holders (http://www.displaydevelopments.co.uk/category.asp?categor...).