Florist Mark Held Creates Dazzling Arrangements For Oscars Governors Ball

Feb. 17, 2012 - PRLog -- MINIATURE FLORAL MASTERPIECES DESIGNED BY MARK HELD
SET TO DAZZLE GUESTS DURING THE 2012 GOVERNORS BALL

LOS ANGELES, CA – For the 19th consecutive year, floral designer Mark Held, co-owner of MARK’S GARDEN®, has been chosen to create the contemporary floral arrangements for the Governors Ball, the star-studded gala hosted by the Academy of Motion Picture Arts and Sciences on Oscar® Sunday, February 26. This year, Held is designing a series of floral sculptures, primarily in red, to complement the Ball’s sophisticated Mediterranean-inspired lounge decor. The Governors Ball is held in the Grand Ballroom on the top level of the Hollywood & Highland Center® immediately following the 84th Academy Awards® telecast.

“In the past, I’ve designed centerpieces that are usually large and over the top. This year, I’m creating a series of intimate floral works of art,” says Held. “In keeping with Ball Producer Cheryl Cecchetto’s contemporary vision, I’m creating a series of unique miniature designs which are very modern and unexpected to complement the luxurious feeling throughout this high-end lounge dining experience. Small art pieces for Hollywood’s biggest artists!” adds Held.

All the flowers used in the designs will be in red tones. The tabletop decor will be set against a background of silver, gray and warm taupe. The majority of the arrangements will be placed on coffee and side tables scattered throughout the Ballroom. Additionally, Held is creating multiple pieces mixed with candles for several of the larger dining tables. The floral sculptures will feature roses, orchids, amaryllis, tulips and calla lilies. The flowers, which are being flown in especially for Hollywood’s biggest night, come from countries all over the world including South America, Holland and Singapore.

A favorite of Hollywood celebrities, MARK’S GARDEN® created floral decor for the high-profile weddings of Nicole Richie & Joel Madden, Hilary Duff & Mike Comrie, and Ellen DeGeneres & Portia de Rossi, to name a few.  Held’s bridal designs have appeared numerous times on the cover of People magazine. MARK’S GARDEN® has designed the décor for numerous civic events including The Los Angeles County Art Museum, Los Angeles Museum of Contemporary Art, and the opening night performances of the Los Angeles Philharmonic and LA Opera. In 2008, he published his first book on the art of entertaining entitled Fabulous Parties. For more information, please visit www.marksgarden.com.

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 7 p.m. ET/4 p.m. PT.  The Oscar presentation also will be televised live in more than 225 countries worldwide.