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Follow on Google News | NewMomentum Identifies Significant Counterfeit Indicators from 76% of Online Smartphone SellerNewMomentum, Inc., the premier solution provider for online Brand Protection, announced today the results of its Q4 global review of the smartphone online marketplace.
By: NewMomentum, Inc Twenty-three phones from five key brands – Apple, HTC, Motorola, RIM, and Samsung – were monitored across 17 well-known B2B and B2C online marketplaces. Data was collected, validated, classified, and ranked. Ongoing monitoring for four weeks and intelligent consolidation of the results to unique sellers ensured a comprehensive market snapshot. The resultant report provides key observations on the potential market for illicit sales of smartphone devices: Significant discounts were offered during the monitored period with 23% of the sellers advertising products at 31% to 45% below list price and 33% advertising products at a discount greater than 45%. o The Asia Pacific region (APAC) showed the highest level of discounting with 24% of the sellers in that region offering a 31% to 45% discount and 41% selling at more than 45% below list. o APAC also represented the largest volume of potential sales with the Taobao Chinese shopping site alone representingover 12,000 of the 25,000 unique product listings identified during the monitoring. To determine the likelihood of a suspect listing, NewMomentum combined unusual discount and volume attributes with other potential negative indicators such as the following: the seller claiming to be a manufacturer; “It is estimated that 10% of electronic goods are counterfeit or contain counterfeit parts. And this rate is obviously far higher on the online marketplaces since they are the venue of choice for many of the sellers of these fake goods,” said Pam Passaretti, CEO of NewMomentum. “Online marketplaces offer a low overhead means for instant access to consumers and other buyers all over the world. This is truly a case of ‘Buyer Beware.’ But it is also a case of ‘Brand Beware’ as these sellers of illicit goods pose a real threat to the brands and revenues of the legitimate product manufacturers, and in some cases even the safety of their customers.” NewMomentum recommends that a manufacturers’ A copy of the complete Smartphone Market Review is available by contacting industryreports@ ____________________________________ About NewMomentum NewMomentum provides a complete software, services and partner suite of offerings that combat the rapidly increasing revenue, profit, brand, and market share erosion resulting from illicit sales activity on the Internet. The company’s solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Protection (anti counterfeiting) # # # Outsourcing and globalization have brought many benefits to high tech manufacturers, but there’s also a downside — enterprise risks are increasing. Particularly if a company is outsourcing to a low cost region, there is greater risk of counterfeits, gray market sales, and lower than MAP sales. End
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