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Model Trains . . . How's That For The Ultimate Fashion Accessory!
SMARTT helps Marc Jacobs ring in Fashion Week with its “Volcano Train”
railroad builder, is pleased to announce an exciting and completely unique display attraction
created for Marc Jacobs International.
Always a trend setting enterprise in the fashion world, Marc Jacobs again raises the bar with this
imaginative show stopper. The eye-catching tropical island display with a train, was produced by
SMARTT at the request of Marc Jacobs for display in their Greenwich Village store just in time
for New York Fashion Week 2012.
With every fashion outlet striving to draw attention away from the competition, Marc Jacobs
needed something different to capture the imagination of curious shoppers. To make it happen,
the company turned to SMARTT, a Florida corporation established in July 1995.
SMARTT was faced with the challenge of integrating a modern operating train and a volcanic
peak into a single centerpiece display. The entire display had to be completely cordless, running
off rechargeable batteries only. With only a week to go from a concept sketch to ready-to-ship
display, SMARTT rose to the challenge.
The 4 x 4 ft diorama features a viaduct bridge for the train to cross and a beach populated by
happy vacationers surrounded by tropical blue waters. Glowing lava and (safe) model railroad
smoke emanate from atop the volcano. This attention getting display even features locations on
all sides where Marc Jacobs accessory items can sit and share the spotlight.
Marc Jacobs’ Visual Coordinator calls the result “Stunning!”
SMARTT is in the business of fabricating scale models and miniatures, as well as offering
various artistic services. Foremost of SMARTT's services is the fabrication of turn-key custom
model railroads for corporate, institutional, and private clients throughout the country and
worldwide. SMARTT has served these clients fulfilling their model railroad wish lists in a
variety of price ranges from the high five figures up to the $3.5 million HO layout that SMARTT
was co-builder of for the Chicago Museum of Science and Industry, that opened in 2002.
In addition to producing custom model railroads, the company has provided the highest quality in
craftsmanship, realism, and innovation, creating 3-D scale models catering to a diverse clientele,
including architects, developers, engineers and industrial designers, as well as fabricating three
dimensional miniatures for use as film props, and trial exhibits.
Michael Hart, President
Scale Models, Arts, & Technologies, Inc. (SMARTT)