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Supa Strikas and Caltex Launch an Interactive DigiComic
Strika Entertainment, the creators of popular comic and television series Supa Strikas, have launched their first interactive digital comic.
Supa Strikas is a world-renowned print comic and animated television series, and has a strong presence in Malaysia and the Philippines as well as a huge local fan base. Around 1.4 million copies of the comic are printed each month in 16 countries, and the animated series is broadcast in each of those same countries. In South Africa alone, each episode averages a million views. The comic’s global headline sponsor is Caltex, a subsidiary of Chevron.
The popular story follows the trials and tribulations of ‘the world’s best football team’, represented by a South African team with the name Supa Strikas. 15 other representative teams fill in the blanks to create a high energy, thrilling story line.
Although Supa Strikas already benefits from a high traffic website and a successful social media campaign (with over 105,000 fans on their SupaStrikas FC Facebook page), it was only a matter of time before the online comic was launched, to meet their fans’ growing interest and desire for interactive digital media.
The immediate response to the digital comic has been very positive. Please refer to the Supa Strikas fan page to view the feedback http://www.facebook.com/
This is the first edition of the digital comic and users can expect to see more interactive features rolled out in future episodes. In addition, this new activity is guaranteed to further broaden the Supa Strikas and Caltex target audience and enable the brand to engage with their fans on an entirely new level.
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