Experts Debate Location Privacy Issues

This week, the tension between those who offer location services and those who resist any form of geo-targeting comes to a head in a conference panel covering the topic of “Behavioural GeoTargeting and Online Advertising.”
Feb. 15, 2012 - PRLog -- Martin Kyle (CISSP GISP), creator of PlaceMask for Android™ and in association with Sierra Systems, has been invited back as a panelist to the 13th Annual Privacy and Security Conference held in Victoria, BC on February 16, 2012 to provide his unique perspective on location privacy issues alongside industry specialists representing Research in Motion,, HootSuite, and the Canadian Marketing Association.

“The Annual Privacy and Security Conference, hosted by the Province of British Columbia, is recognized as one of the top tier events in North America.” It is organized by Reboot Communications, sponsored by the top brands of information privacy and security, and attracts industry luminaries with its keynote program. With more than 60 speakers, a full conference agenda, and live webcasts; the continued growth of the event has captured the hearts of privacy advocates everywhere.

Martin will discuss risks associated with personal location use. He will also demonstrate how PlaceMask for Android reduces location leakage and protects location privacy by monitoring location settings, replacing true location with an alternative, and providing an audit report of all location-based apps on a device.

Conference information may be found here:

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About PlaceMask Location Privacy

PlaceMask ( is a technology start-up working to protect location. The organization brings together industry veterans from both the information security and geospatial domains to create technology solutions for the ever-increasing problem of location leakage. We are witnessing the continued demand for this market as we see evidence of location breaches, public outcry, and legislative action around the world. PlaceMask is also the name of their product currently available on the Android Market at

Android is a trademark of Google Inc.
Source:Martin Kyle
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