New Knexus video explains why it’s important to generate the right content to engage customers
This new video highlights why it’s important to generate the right content to engage customers online, the importance of video and making it social & engaging.
By: Knexus Group
According to Knexus, companies need to engage customers online rather than simply shout about their brand. Generating enough of the right content for that engagement is a key challenge for brands today.
Knexus highlights that video is central to effective online engagement, citing research indicating the average American internet user watches 30 minutes of video online every day, with over 20 million videos uploaded to Facebook each month.
Knexus CEO Graeme Foux draws a distinction between viral and social videos, explaining ‘viral video is designed primarily to maximise brand exposure, whilst social video is used to develop loyalty & advocacy’. He continued ‘social video should not be polished, but honest & trusted, so that customers believe it.’
The best way to create customer advocacy is to harness existing customers who are already advocates for your brand, comments Danny Barrasso, Knexus MD. He continued ‘every successful brand has advocates that it can harness. Staff sourced content is also a great way to harness the passion & knowledge of your people, allowing brands to demonstrate who they really are’.
The video also highlights the benefits of Crowd & Staff sourced content, pointing out that it’s a lot cheaper to generate than professional content (by up to 70%), is more believable & trusted, and can be created much more quickly.
Graeme Foux says ‘brands using crowd & staff sourced content can directly increase sales & reduce customer support costs. Knexus Social Business tools enable brands to effectively manage & engage through staff, customer & professional content.
The video together with supporting statistics can be viewed here.
Visit www.knexusgroup.com to find out how Knexus social business tools can help drive smarter ways to communicate, educate and engage.
Knexus is a Cloud technology company specialising in Social Business Tools for leading brands. Our tools deliver smarter ways to communicate, educate & engage customers, partners & colleagues.
For more information about Knexus, visit www.knexusgroup.com or call +1 (646) 401 0147(New York); +44 (0) 845 838 5316(London)