Sage bullish on addressing growing demand of accountants and auditors in Bahrain

Feb. 12, 2012 - PRLog -- Sage, a leading supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) Solutions to medium and large organizations, has expressed its confidence in being able to address the growing demand of Bahrain’s accountants and auditors for more strategic and highly reliable industry based software. The upbeat outlook reflects the company’s ongoing efforts towards consolidating and creating a stronger market presence in the country. To date, industry experts have forecasted that Small and Medium Enterprises (SMEs) will be playing a vital role in the country’s economic development.

In line with the move towards reinforcing its presence in the country, Sage recently took part in the seminar, ‘Emerging opportunities and challenges,’ which was sponsored by the Bahrain Chapter of the Institute of Chartered Accountants of India (BCICAI) at the Gulf Hotel. Participating with its local partner, AMSERVE, the company underlined the immense potential of its diverse portfolio of solutions across the 300 participants who attended the event. During the event, Reggie Fernandes, Director for Gulf Operations, Sage Middle East, led a technical session on Sage business products. Other keynote speakers during the seminar were His Excellency Mohan Kumar, Indian Ambassador for Bahrain; Abbas Al Radhi, Chairman, Bahrain Accountants Association and G. Ramasamy, President, Institute of Chartered Accountants of India (ICAI).  

“Over the last few years, Bahrain has demonstrated key recovery efforts from the impact made by the recent economic downturn. Now exhibiting continuous growth, the country’s SME sector is poised to play a strong role in the move towards driving in more development,” said Reggie Fernandes. “We are eyeing to play a big part in the country’s development by leveraging our diverse line of solutions across various industry verticals in the country today, particularly the demands of local accountants and auditors for more strategic software. Our participation at the BCICAI’s seminar demonstrates our strong support for their move to gear up accountants and auditors in the areas of integration with global accounting standards, regulations in financial sector and technology - thereby making their members truly global.”

Sage has maintained a strong presence in the country’s rapidly developing IT market, ably promoting its wide range of high quality world class software products and solutions that affirms the company’s ability to provide reliable solutions that can benefit a wide range of SMBs and multinational enterprises. Sage customers in Bahrain include the Central Bank of Bahrain, Bahrain eGovernment, AJM Koheeji, Shaheen Group, and Kalaam Telecom & Yokogawa.


About Sage Group:
Founded in 1981 in North East England, Sage Group PLC is a global company with 6.1 million customers, 13,500 employees and more than 25 years of experience working with small and medium sized businesses. It has built its success on understanding and meeting the needs of customers in their local markets, which has driven its growth as a world-leading provider of business management software and services. While its heritage is in the small business market, it also has the experience and expertise to meet the needs of specific industries and larger organisations. Its products and services are developed and supported locally, thereby ensuring their relevance to the customers and that they are supported by local experts.