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Follow on Google News | Delia Passi, CEO, WomenCertified to deliver Keynote @ the 76th Annual Trailways Stockholders MeetingTrailways, the independent group of privately-owned motor coach companies, has invited Passi to deliver a keynote in a private meeting at their 76th Annual Trailways Stockholders Meeting & Conference
By: Genevieve Fabius Trailways, the independent group of privately-owned motor coach companies, has invited Passi to deliver a keynote in a private meeting at their 76th Annual Trailways Stockholders Meeting & Conference on February 25-28, 2012 at the Hyatt Regency Coconut Grove Resort & Spa in Bonita Springs, FL. Trailways seeks to be the consumer's first choice for safe, secure, reliable, and comfortable motor coach transportation, tours, and related travel services. Trailways prides itself in the one-on-one, personal relationships they have cultivated among their transportation service providers and representatives. Passi’s presentation will highlight the current state of the women’s market, differences in gender communication styles and buying paths and suggestions for improving the overall customer experience in her presentation entitled How to Drive Sales among the #1 Customer – Women! Passi explained, “transportation, especially in the minds of women, is a very personal decision, often closely tied to feelings and impressions about the company’s history, reputation, culture and social responsibility. It’s a tough economy, and transportation choices should be approached not as transactions but as partnerships – the kind that work toward common goals and produce positive outcomes. Trust is a bigger factor now more than ever, and it’s the key to customer satisfaction.” Passi is the leading expert in marketing and selling to women, and she is the author of Winning the Toughest Customer: The Essential Guide to Selling to Women and founder of WomenCertified® About Trailways Trailways is North America’s oldest independent group of privately owned motor coach companies, operating over 2,000 luxury-styled motor coaches, serving more than 1,000+ destinations throughout North America and parts of Europe; and safely carrying more than 16 million passengers annually. For more information, visit www.trailways.com # # # About WomenCertified® WomenCertified® End
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