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Image Solutions Veteran Joins Start-Up Shotfarm to Oversee New Products & Services Division.
John Ferguson to drive new product sales geared towards the company’s fast-growing community of retailers and manufacturers.
Ferguson will spearhead the sales strategy for shotfarm’s new generation of workflow and technology tools for retailers and manufacturers, including Rich Media eCommerce Hosting and Digital Asset Management products. He brings more than 20 years of sales and business development experience to the role, including a strong background in the stock photography industry.
“As shotfarm extends its product suite to include turnkey technology products that cover the full range of product image and content management needs, John’s ability to define and deliver image solutions for customers will be a critical asset,” says shotfarm CEO Mike Lapchick.
In his roles at Getty Images and as CEO of a21 Group’s Superstock.com, Ferguson gained a deep understanding of the intricacies of image management, a fitting foundation for his new position at shotfarm. At Getty, Ferguson led the Americas Sales team and helped integrate many acquisitions to broaden the company’s photography offerings.
Upon joining the shotfarm team, Ferguson said, “Shotfarm’
Ferguson has a Bachelor’s Degree in Marketing from Michigan State University and holds an MBA in International Business from DePaul University’s Charles H. Kellstadt Graduate School of Business. To learn more about shotfarm’s existing and soon-to-be-released products and services, email him at email@example.com.
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Shotfarm, LLC, is a privately held Chicago-based company offering a free Product Content Network for the retail marketing industry. For retailers, shotfarm offers a single place to search for and download product images and information. For manufacturers, shotfarm provides a centralized location from which to distribute product images and information to all retail partners. Visit www.shotfarm.com for more information.