TBK Consult joins forces with IT Europa supporting the development of the European software indust

Feb. 9, 2012 - PRLog -- The European software market is extremely fragmented and thus dramatically disadvantaged compared to the more homogenous North American eco-system. However, European software vendors have to operate across borders as none of the individual European countries provide the market basis for sustained growth. IT Europa and TBK Consult have agreed to join forces and provide an independent platform where European ISV’s can meet, discuss common challenges and explore opportunities for potential new partnerships.

This common platform is the annual IT Europa European ISV Convention, which this year takes place March 1st in Berlin Germany and will be supported by TBK Consult.

-   “The European market is fragmented and difficult. European software vendors have to cooperate to fully exploit the size and purchase power of the European market,” says Hans Peter Bech, CEO of TBK Consult. “The annual European ISV Convention is the perfect platform for such networking activities. It is 100% focused on the ISV community, the global ISV platform vendors sponsor it and it is independent of national political interests.”

The directors of Europe’s top Independent Software Vendors will gather in Berlin for the European ISV Convention 2012 (1st March 2012), giving delegates an unrivalled opportunity to share knowledge with their peers and hear, at first hand, the views of major hardware and software vendors and service providers on how the application software market is evolving.

-   “Harnessing the creativity and growth potential of the European ISV community will be a critical factor in engineering economic recovery in Europe,” says Alan Norman, CEO of IT Europa Publications Ltd. “It is important that all sectors of the industry work together to foster cooperation and growth and we welcome the support of TBK Consult in promoting the European ISV Convention to a wider audience.”

This event will bring together all the fastest growing and influential application developers in Europe within an environment geared to building partnerships and promoting business success.

-   "New technologies, solutions and delivery models are coming together and this movement is redefining the opportunity for ISVs, says John Chapman, European ISV Convention content director.  “Now in its 5th year, the European ISV Convention provides ISVs across Europe with the opportunity to engage with leading vendors and key industry experts and discuss evolving business models and future business opportunities in the software development arena."

For more information:
http://www.isvconvention.com/

Alan Norman, IT Europa
Email: alan.norman@iteuropa.com
Phone: +44 118 973 3355
http://www.iteuropa.com/   

Hans Peter Bech, TBK Consult
Email: hpb@tbkconsult.com
Phone: +45 23 47 67 62
http://www.tbkconsult.com/

About IT Europa
IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels, which serve it.

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TBK Consult is an international management consulting firm with a 100% focus on internationalisation in the software industry and offices in DK, SE, NO, FI, BE, The NL, DE, AT, CH, UK, FR, IT, SP, IL, USA, CA, ZA, SG and IN.