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Events Protocol, The Exhibitors Lifeline?
Once upon a time a company would book into their market leading, industry specific trade event, build a booth or stand and over a three day period be bombarded with current and potential clients. Why is this no longer the case?
Event participation is compulsory to many businesses in keeping current relationships strong and of course to build that all important pipeline of new business. If the attendance levels are poor, "an accurate reflection of the current strength and size of the market," (a line I have been forced to sell on a number of occasions) why part with such large sums of money to book space, build a stand and increase marketing/operational costs?
The answer is simple, there is no better way to engage your current and potential clients than face to face at exhibitions. However, the trade show model has changed. No longer do you build and the buyers will simply arrive. You must build and then drive traffic to your stand!
A major challenge faced when preparing for participation at a trade show is time. Sales, Marketing, Operations and logistics all eat into each departments day to day schedules. Can these departments dedicate enough time to ensure the best price is negotiated across all the required products and services, and sales diaries are fully booked for the full three day event?
As trade show exhibitors continue to look for time and cost saving opportunities, many are discovering that outsourcing to a trade show management service holds many intrinsic benefits. Within any area of business, significant value is found through having industry experts handle critical aspects of a company’s operations. What could be more critical than successfully developing new business at one of your most expensive marketing expenditures, whilst lowering the overhead participation costs?
It is the sole purpose of these companies to Increase on site sales/marketing activity and reduce the overheads of event participation.
One such company named Events Protocol provides a full Exhibitor Services Consultancy with proven results. "The cost saving aspect of our service is handled through Account Managers and a significant database of events product and service suppliers," said the CEO of Events Protocol. He added " Our primary service is targeted towards supporting a company's Sales and Marketing teams. In every case study Events Protocol has shown substantial increases in 'on site sales activity and media coverage.' This coupled with the cost reduction initiatives, ensures your return on investment is in line with your growth plans and strategic objectives."
For more information you can visit http://www.eventsprotocol.com/
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