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Gourmet Trading Company Introduces Peeled Bagged White Asparagus to Market
Gourmet Trading Company is introducing small quantities of their new product, Peeled White Asparagus, to market. The product will be fully implemented by April 8, 2012.
Gourmet Trading Company is offering the Peeled white Asparagus in 12oz and 1.5lb bags. The company hopes that these sizes will appeal to both retailers and foodservice alike.
Marketing Director, Julia Inestroza stated “It’s exciting to roll out a new product that truly is a valuable extension of the asparagus category. We feel that this product has the capability to revolutionize the subset of the white asparagus category due to the fact that it takes all the guess work out of white asparagus for the consumer or chef. Now, people can 100% use white asparagus just as they do the green.”
Sales Manager, Brian Miller added, “This product really is a game changer for the white asparagus category. Now people can reach for our peeled white asparagus when they need a fast and easy side dish. It’s not just for the gourmet chef anymore.”
9oz, 1lb and 1.5lb bags will be available Mid-February in a limited quantity. A full roll out of the new product will arrive just in time for Easter.
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Gourmet Trading Company, headquartered in Los Angeles, CA supplies fresh asparagus and berries year round.