Winn Technology Group Releases Lead Nurturing Strategies for Channel Marketing

PALM HARBOR, FL – Winn Technology Group releases the second of their Channel Marketing series: “Lead Nurturing Strategies For Channel Marketing.”
Feb. 8, 2012 - PRLog -- We take a more comprehensive look into the concept of lead nurturing programs for the Channel, one of the most critical elements of long-term partner and channel marketing.

Download our white paper today-

Technology vendors and their Channel partners face a variety of issues and challenges in structuring, implementing and maintaining an effective Channel Marketing program. There are a number of best practices and innovative concepts that can be implemented to overcome these challenges – creating an effective alignment between the parties, and ultimately, driving sales revenue and market penetration.

Too often, partners have traditionally focused only on low-hanging fruit, the short-term sales opportunity, without recognizing the value of longer-term, ongoing cultivation. While hopefully driving initial revenues, the pipeline is never truly developed. The complexities of setting up a true nurturing program can be overwhelming for a small to mid-sized Channel partner.

If you missed out on the first whitepaper, "7 Steps to Effective B2B Channel Marketing,” it can be downloaded at

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Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990. For additional information please call 800-444-5622 or visit our website:
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Tags:Lead Nurturing Strategies, Channel Marketing Services, B2b Demand Generation Companies, It Lead Generation Services
Industry:Marketing, Business, Technology
Location:Palm Harbor - Florida - United States
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