San Antonio Dealer Ingram Park Mazda Adopts Mazda’s New Advertising Approach

Feb. 15, 2012 - PRLog -- Mazda, known for being an innovative leader in the auto world, launched a new television commercial called “Revolution” that displays Mazda’s goal to always reach further and never stop inventing. Ingram Park Mazda, a trusted Mazda dealer in San Antonio, TX, also strives to stay relevant and original.

“Revolution will reinforce that even as Mazda launches new SKYACTIV environmental technologies that improve fuel efficiency through advanced engineering solutions, the company hasn’t lost sight of its unique position in the marketplace as the Zoom-Zoom company, and remind the world that ‘if it’s not worth driving, it’s not worth building,’” said Mazda in a press release.

In order to break through the Super Bowl clutter, Mazda decided to reach prospective customers who said they wanted more information on the automaker through social networking sites. Revolution will play on television and will be launched on Mazda’s Facebook and YouTube pages this week.

“Mazda has always been a company that defies convention,” said Don Romano, Chief Marketing Officer for MNAO. “When we sat down to decide where we were going to debut our new brand message, we knew that, with this being one of the biggest sports and advertising weekends of the year, we needed a new and innovative approach.”

The ad is aimed at the American public and asks it to reconsider what it looks for in a vehicle.

“If you believe a car is purely transportation, then a Mazda is not the right choice for you,” added Romano. “But if the thrill of a car that hugs the road, a car that reacts to your inputs as if you were hard-wired to it, a car that makes you glance over your shoulder and smile as you walk away from it, then this spot is aimed at you.”

Ingram Park Mazda’s full inventory of new and used Mazdas in San Antonio, TX is available online or on-site today. For more information please visit http://www.ingramparkmazda.com.

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Ingram Park Mazda is a Mazda dealer in San Antonio, Texas that carries a large selection of Mazda in San Antonio. They sell many used cars in San Antonio as well. For more information please visit http://www.ingramparkmazda.com/.