Feb. 8, 2012
-- A Vision Network studies how the German court has ruled in Motorola Mobility's favour in a patents dispute with Apple.The Android smartphone maker had complained that Apple failed to license one of its wireless intellectual properties.Apple uses the technology in its iPhones and 3G iPads.Motorola could now try to force Apple to remove the feature from its devices or halt sales in Germany. However, Apple said it intended to appeal.The Managing Director of A Vision Network is intrigued by this story saying, ‘there will always be massive competition between these two brands. One way of separating yourself from your competition is ensuring you maintain your market share and prevent your competitors from entering the market. A simple way to so that is patents and copy rights.’
Apple responded: "We're going to appeal the court's ruling right away. Holiday shoppers in Germany should have no problem finding the iPad or iPhone they want."If Motorola does decide to pursue an injunction blocking sales of Apple's products the case could result in a clash between the iPad maker and Google - Motorola's shareholders have approved the search giant's takeover of their company and the deal is due to be completed in 2012. The court proceedings do take time and these super brands don’t have time to waste before the Christmas period. According to the managing Director A Vision Network will not be slowing down either over this season, ‘many of our competitors slow down at this time of the year. We feel that if we are going to separate ourselves and have a phenomenal 2012 we need to maintain our momentum,’ continues the MD of A Vision Network.
Motorola will have to post a 100m euro (£85m; $133m) bond if it wishes to enforce a sales injunction against Apple. The cash would cover compensation to Apple if the ruling was later overturned. The money spent on these proceedings will hopefully be worth all the time and money that is being invested. There will be no immediate returns so time will tell in the long run if this money spent is justified. The Managing Director of A Vision Network can understand the importance of backing your brand to defend it against competitors saying, ‘the feud between brands happens in every industry and companies have to be smart and select their battles correctly.’
Although Apple is on the receiving end of this lawsuit it has also been very active in the courts suing HTC, Samsung and Motorola among others for claimed patent infringements.It temporarily managed to have Samsung's tablets banned from sale in Australia, although the restriction was overturned.
A Vision Network which is based in Cardiff opened their doors for business this year. The Managing Director is confident that they have the competitive advantage over their rivals saying, ‘the same information is out there for companies to obtain, the difference is how you use that information to your advantage. A solid work ethic has always pushed me forward and that’s the same approach I have towards my business.’